Head of CRM
2 дней назад
Location: Remote (CIS or Europe preferred)
Industry: iGaming / Online Casino
Employment Type: Full-time
PEOPLE HUNT is partnering with an established, fast-growing B2B iGaming technology company to hire a Head of CRM. This is a strategic leadership role for a CRM expert ready to take ownership of customer lifecycle and engagement across multiple brands and regions.
Our client simplifies the process of launching and scaling online casinos by combining cutting-edge tech with deep operational and marketing expertise. The team is global, multicultural, and focused on driving success in a highly competitive space.
Your MissionAs Head of CRM, you will:
Develop and own the global CRM strategy across all brands and markets.
Lead and mentor the CRM team to drive engagement, retention, and LTV.
Build scalable, data-driven CRM frameworks using leading tools and segmentation logic.
Collaborate closely with product, data, design, and brand marketing teams.
Analyze performance metrics and implement A/B tests to continuously optimize.
Ensure lifecycle journeys comply with industry and regional regulations.
5+ years of CRM experience, including at least 2 years in a leadership or head of role.
Strong knowledge of iGaming or other highly regulated digital industries (e.g., fintech, gaming).
Experience with CRM tools such as Braze, Optimove, Salesforce, or similar.
A data-driven approach, with hands-on segmentation, testing, and reporting skills.
Fluent English and strong leadership and communication skills.
Experience working with cross-functional, international teams.
Join a high-growth tech company transforming the iGaming space.
Be part of a truly global remote team that works with ambition and integrity.
Build and scale CRM from a strategic, long-term perspective.
Competitive compensation and leadership growth potential.
Apply now to lead CRM strategy at a next-gen iGaming company. PEOPLE HUNT will review and contact shortlisted candidates only.
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