CRM Marketing Manager

2 дней назад

Киев, Киев, Украина EvoPlay Полный рабочий день 40 000 ₴ - 60 000 ₴ в год

We are seeking an experienced CRM Manager to join our dynamic team in the iGaming industry. If you are passionate about data analysis, campaign optimization, and increasing conversion rates in the online casino world, this role is for you You will work with performance traffic, develop effective communication strategies, and influence key business metrics. Join us to grow within a rapidly expanding industry

Requirements

  • At least 2 years as a CRM Manager in the iGaming sector, focusing on Casino.
  • Deep understanding of the casino industry, including user behavior, gaming mechanics, bonus systems, and game types.
  • Confident in managing key indicators such as GGR, NGR, Turnover, ATPU, etc.
  • Experience working with Email, SMS, and Push notifications.
  • Ability to build effective communication funnel chains (Email, SMS, Push) to boost performance traffic conversions.
  • Experience working with large data volumes, data aggregation, in-depth analysis, and deriving insights.
  • Practical experience conducting A/B tests, validating results, analyzing outcomes, and optimizing marketing metrics.
  • English proficiency at level B2 or higher.
  • Experience in operating with Tier 1 and Tier 2 markets will be a significant plus.

Responsibilities

  • Developing and launching regular promotional campaigns for performance traffic to increase engagement and conversions.
  • Creating and optimizing campaigns across various channels (Email, SMS, Push); building funnels focusing on ROI.
  • In-depth analysis of campaign results, monitoring key metrics, and implementing improvements to enhance effectiveness.
  • Collaborating with related teams (designers, copywriters, and other specialists) to produce quality mailings and creatives.
  • Participating in the creation of the promotional calendar, testing new hypotheses, and conducting A/B experiments to identify the most effective strategies (e.g., increasing open rates).
  • Implementing new ideas for process optimization and growth in profitability.

We Offer

  • Flexible work schedule (start any time between 8:00 AM and 10:00 AM).
  • Convenient office nearby Klovska metro station
  • Friendly and highly professional work environment.
  • L&D center offering courses and training programs for skill enhancement.
  • 20 days of paid vacation and a paid birthday day off.
  • 22 days of paid sick leave.
  • Corporate medical insurance coverage in Ukraine.
  • Corporate discount programs for education and sports.
  • Referral program with bonuses for recommending friends and family for active vacancies.
  • Multiple volunteering initiatives, from active Armed Forces of Ukraine donations to Sirius animal shelter assistance.

Should your application meet our requirements, you can expect to hear from our recruitment team within five business days.

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