Junior Email Marketing Specialist

4 дней назад

Киев, Киев, Украина Mate academy Полный рабочий день 35 000 ₴ - 45 000 ₴ в год

Mate academy is an EdTech startup with a gamified, AI-powered LMS platform where people learn IT specialties. We've successfully launched in Poland and Brazil, and we're just getting started graduates have landed their first IT jobs after only 4 months of training.

Over the years we gathered a lot of data and have a huge client database. Your main goal as an Email Marketer is to reactivate, retain, and bring new clients to Mate via messengers/emails/pushes.

Your skills
  • 1+ years of experience as CRM Marketing Manager/Direct Marketing Manager/Email Marketing Manager.
  • Experience with , , stripo or similar tools.
  • Hands-on experience in composing and launching email marketing campaigns.
  • Basic email marketing analytics.
  • Experience in copywriting (using AI agents).
  • Upper-intermediate English.
Bonus points
  • Copywriting/reviewing emails in Ukrainian and English.
  • Working with Figma.
  • Experience in integrating ESP(s).
  • HTML email templates editing.
Your tasks
  • Create and launch direct marketing campaigns (emails, SMS, app-push, in-app).
  • Track basic performance of direct marketing campaigns.
  • Work closely with Head of CRM Marketing to do 2x of today's job, which is sending promotional messages, setting up triggered communication campaigns.
  • Launch basic triggered direct marketing campaigns.
  • The data-driven approach in your decisions and work on all levels.
  • Close cooperation with design and product teams.
Examples of projects

1. Sales manager comes with a promotional offer. We create a copy, visuals, compose an email template, create SMS. Then we create a segment of recipients based on the promotional offer, compose a campaign, launch it and track the result.

2. Triggered campaign showed a good performance on Ukrainian domain. So we need to localise and adapt for launching in other domains.

We offer
  • Your voice matters — you won't just follow a plan, you'll help make it;
  • Hybrid role in Kyiv office (3 days office/2 remote);
  • A no-bullshit culture with 0% bureaucracy;
  • A team that shares knowledge and isn't afraid to make mistakes;
  • The top EdTech product in Ukraine;
  • Competitive salary, regular reviews;
  • Unlimited paid vacation, no-hassle sick days;
  • English courses and learning budget;
  • Apple equipment;
  • Pet-friendly office in central Kyiv with shelter;
  • Company-paid lunches;
  • Relocation bonus.
Team

You'll be part of a marketing team that uses data-driven approaches to increase number of students. You'll work closely with Serhii - Head of CRM Marketing;

Recruitment process: Interview with recruiter → Test assignment → Tech interview → Culture fit interview

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