Head of Customer Lifetime Value

2 недель назад

Киев, Киев, Украина Kyivstar Полный рабочий день 900 000 ₴ - 1 200 000 ₴ в год

We are looking for a strategic and customer-obsessed leader to join our B2C team as Head of CLV. This role plays a crucial part in driving customer retention, increasing customer lifetime value, and implementing smart monetization strategies across the full product portfolio.

If you're passionate about data-driven growth, personalization, loyalty mechanics, and shaping customer journeys end-to-end — this role is for you.

Key Responsibilities

· Lead and evolve the Customer Lifecycle Management (CLM) strategy to maximize CLV across B2C.

· Develop and execute CVM campaigns: retention, upsell, cross-sell, winback, and churn prevention.

· Own monetization strategy across products and lifecycle stages.

· Shape and optimize mass personalization, behavioral segmentation, and offer management frameworks.

· Build loyalty, engagement, and reward mechanics to foster deeper customer relationships.

· Analyze performance, customer behavior, and lifetime value drivers — and turn insights into actions.

Requirements

Experience:

· 5 years of experience in CVM, CRM, Customer Experience, or Growth roles (preferably in Telco, FinTech, or E-commerce).

· 3 years in senior management or leadership positions.

· Proven experience with CLM/CVM tools and campaign management.

· Experience in managing cross-functional projects and leading cultural transformation.

Skills:

· Strong strategic, analytical, and communication skills.

· Deep knowledge of customer segmentation, lifecycle logic, and personalization.

· Advanced English, both written and spoken.

Key Competencies

· Strategic mindset and customer obsession

· Change management and transformation leadership

· Stakeholder influence and executive presence

· Team leadership and talent development

· Analytical thinking and data-driven decision-making

· Communication and storytelling

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