
Head of Customer Lifetime Value
3 дней назад
We are looking for a strategic and customer-obsessed leader to join our B2C team as
Head of CLV
. This role plays a crucial part in driving customer retention, increasing customer lifetime value, and implementing smart monetization strategies across the full product portfolio.
If you're passionate about data-driven growth, personalization, loyalty mechanics, and shaping customer journeys end-to-end — this role is for you.
Key Responsibilities
- Lead and evolve the Customer Lifecycle Management (CLM) strategy to maximize CLV across B2C.
- Develop and execute CVM campaigns: retention, upsell, cross-sell, winback, and churn prevention.
- Own monetization strategy across products and lifecycle stages.
- Shape and optimize mass personalization, behavioral segmentation, and offer management frameworks.
- Build loyalty, engagement, and reward mechanics to foster deeper customer relationships.
- Analyze performance, customer behavior, and lifetime value drivers — and turn insights into actions.
Requirements
Experience:
- 5+ years of experience in CVM, CRM, Customer Experience, or Growth roles (preferably in Telco, FinTech, or E-commerce).
- 3+ years in senior management or leadership positions.
- Proven experience with CLM/CVM tools and campaign management.
- Experience in managing cross-functional projects and leading cultural transformation.
Skills
- Strong strategic, analytical, and communication skills.
- Deep knowledge of customer segmentation, lifecycle logic, and personalization.
- Advanced English, both written and spoken.
Key Competencies
- Strategic mindset and customer obsession
- Change management and transformation leadership
- Stakeholder influence and executive presence
- Team leadership and talent development
- Analytical thinking and data-driven decision-making
- Communication and storytelling
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