Head of Customer Lifetime Value

We are looking for a strategic and customer-obsessed leader to join our B2C team as Head of CLV. This role plays a crucial part in driving customer retention, increasing customer lifetime value, and implementing smart monetization strategies across the full product portfolio. If you're passionate about data-driven growth, personalization, loyalty mechanics, and shaping customer journeys end-to-end — this role is for you. Key Responsibilities ·       Lead and evolve the Customer Lifecycle Management (CLM) strategy to maximize CLV across B2C. ·       Develop and execute CVM campaigns: retention, upsell, cross-sell, winback, and churn prevention. ·       Own monetization strategy across products and lifecycle stages. ·       Shape and optimize mass personalization, behavioral segmentation, and offer management frameworks. ·       Build loyalty, engagement, and reward mechanics to foster deeper customer relationships. ·       Analyze performance, customer behavior, and lifetime value drivers — and turn insights into actions. Requirements Experience: · years of experience in CVM, CRM, Customer Experience, or Growth roles (preferably in Telco, FinTech, or E-commerce). · years in senior management or leadership positions. ·       Proven experience with CLM/CVM tools and campaign management. ·       Experience in managing cross-functional projects and leading cultural transformation. Skills: ·       Strong strategic, analytical, and communication skills. ·       Deep knowledge of customer segmentation, lifecycle logic, and personalization. ·       Advanced English, both written and spoken. Key Competencies ·       Strategic mindset and customer obsession ·       Change management and transformation leadership ·       Stakeholder influence and executive presence ·       Team leadership and talent development ·       Analytical thinking and data-driven decision-making ·       Communication and storytelling Детальніше про нас: Зазирніть в наш Instagram — там про людей, культуру та життя в Київстар → А останні новини про нас шукайте в LinkedIn -->  Якщо в тебе залишились питання, ти можеш задати їх нам, рекрутерам Київcтар. Переходь в наш телеграм канал «Кар'єра з Київстар» і давай спілкуватись  Робота в Київстар, який входить до Групи компаній VEON, вимагає від нас дотримання високого рівня ділової етики, юридичних зобов'язань, наших цінностей та Кодексу поведінки групи VEON, політик і процедур Київстар. Ми прагнемо бути чесними та відкритими, що вимагає від нас діяти етично, правдиво і сумлінно. Ми розуміємо важливість захисту Ваших Персональних даних та прагнемо використовувати передовий досвід у цьому напрямку. Натиснувши кнопку «Відгукнутися на вакансію», Ви підтверджуєте, що Ви прочитали, зрозуміли та явно погодилися з нашою Політикою конфіденційності.     More about us: Discover our people, culture, and everyday life at Kyivstar on Instagram → Stay up to date with our latest news on LinkedIn →    Working in Kyivstar (VEON Group) demands a high standard of business ethics, adherence to our legal obligations, our values and our Code of Conduct of VEON Group and supporting compliance policies and procedures. We strive to be truthful and transparent, which requires us to act ethically, honestly, and with integrity. We understand the importance of the protection of your Personal Data and are committed to using good practices in how we handle such Data. By clicking on "Apply for this job", you confirm that you have read, understood and explicitly agree to our Applicants Privacy Policy. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.