Head of Customer Lifetime Value

3 дней назад

Киев, Киев, Украина Київстар Полный рабочий день 900 000 ₴ - 1 200 000 ₴ в год

We are looking for a strategic and customer-obsessed leader to join our B2C team as
Head of CLV
. This role plays a crucial part in driving customer retention, increasing customer lifetime value, and implementing smart monetization strategies across the full product portfolio.

If you're passionate about data-driven growth, personalization, loyalty mechanics, and shaping customer journeys end-to-end — this role is for you.

Key Responsibilities

  • Lead and evolve the Customer Lifecycle Management (CLM) strategy to maximize CLV across B2C.
  • Develop and execute CVM campaigns: retention, upsell, cross-sell, winback, and churn prevention.
  • Own monetization strategy across products and lifecycle stages.
  • Shape and optimize mass personalization, behavioral segmentation, and offer management frameworks.
  • Build loyalty, engagement, and reward mechanics to foster deeper customer relationships.
  • Analyze performance, customer behavior, and lifetime value drivers — and turn insights into actions.

Requirements
Experience:

  • 5+ years of experience in CVM, CRM, Customer Experience, or Growth roles (preferably in Telco, FinTech, or E-commerce).
  • 3+ years in senior management or leadership positions.
  • Proven experience with CLM/CVM tools and campaign management.
  • Experience in managing cross-functional projects and leading cultural transformation.

Skills

  • Strong strategic, analytical, and communication skills.
  • Deep knowledge of customer segmentation, lifecycle logic, and personalization.
  • Advanced English, both written and spoken.

Key Competencies

  • Strategic mindset and customer obsession
  • Change management and transformation leadership
  • Stakeholder influence and executive presence
  • Team leadership and talent development
  • Analytical thinking and data-driven decision-making
  • Communication and storytelling

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