Retention Marketing Specialist

2 недель назад

Украина, Украина JustMarkets Полный рабочий день 60 000 $ - 80 000 $ в год

We are looking for an analytically minded Retention Marketing Specialist to drive and evolve our customer retention strategy across emerging markets. You'll create personalized, data-informed, multi-channel campaigns that boost engagement, increase LTV, and reduce churn. Your work will directly influence how millions of users connect with our product — turning one-time actions into long-term relationships.

Responsibilities

  • Own and optimize retention strategies across email, web push, and app push to increase deposits, reduce churn, and grow LTV in Asia, MENA, and Africa
  • Design and manage automated user journeys and audience segmentation to deliver timely, personalized, and relevant messaging
  • Update responsive HTML/CSS email templates and troubleshoot rendering or deliverability issues to ensure flawless execution
  • Run A/B and multivariate tests, quickly scaling what works and turning insights into action scale successful variants quickly, and turn insights into action
  • Work closely with product, design, and data teams to ensure messaging is on-brand, compliant, and scalable across new channels like SMS and in-app

Requirements

  • At least 2 years of experience in lifecycle and retention marketing (email, web/app push)
  • Experience in segmentation, automation, deliverability, and reporting using email and push platforms (e.g., Mailchimp, OneSignal)
  • Working knowledge of HTML/CSS for editing and working with to adjust responsive email and push templates
  • Confident in A/B testing, cohort analysis, and using Google Analytics and BI tools
  • Analytical mindset with a focus on rapid testing, learning, and scaling

Will be a plus

  • Experience localizing campaigns across Asia, MENA, and Africa
  • Experience with ESP/CRM integrations, APIs, and webhooks
  • Background in incorporating SMS into multi-channel retention strategies

We offer

  • The opportunity to make a real impact by designing automated flows that turn new users into long-term loyal customers
  • Ownership of a high-impact customer journey across diverse markets — from crafting campaigns to launching reactivation loops
  • Tax expenses coverage for private entrepreneurs in Ukraine
  • Expert support and guidance for Ukrainian private entrepreneurs
  • 20 paid vacation days a year
  • 10 paid sick leave days per year
  • Public holidays as per the company's approved Public holiday list
  • Medical insurance
  • Opportunity to work remotely
  • Professional education budget
  • Language learning budget
  • Wellness budget (gym membership, sports gear and related expenses)

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