Product Marketing Manager

21 часов назад

Украина, Украина Genesis Полный рабочий день

We are looking for a Product Marketing Manager to join Dealpump, a social network for smart shoppers. This is a strategic role where you'll be responsible for building and optimizing quiz funnels to drive user acquisition, engagement, and overall growth.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver data-driven strategies and experiments will be essential for the successful launch and rapid validation of new marketing hypotheses.

What challenges await you:

  • Quiz Funnel Strategy & Execution: Design, launch, and optimize quiz funnels that drive user acquisition and engagement.
  • Conversion Optimization: Run A/B and multivariate tests on funnels, creatives, and messaging to maximize signups, CTR, and ROI.
  • Market & User Research: Identify user segments, test hypotheses, and refine messaging to align with user motivations.
  • Cross-functional Collaboration: Work closely with Product, Design, and Data teams to ensure funnel initiatives align with product experience and business goals.
  • Analytics & Reporting: Track funnel performance, analyze user journeys, and present actionable insights to leadership.
  • Growth Experiments: Propose, prioritize, and run growth experiments across quiz funnels, landing pages, email campaigns, and retargeting flows.
  • Balancing engagement with conversion in quiz funnels.
  • Continuously testing and optimizing creative, copy, and user flows at speed.
  • Adapting quickly to shifting ad platform algorithms and privacy changes.
  • Collaborating cross-functionally in a fast-paced startup environment.

What we value:

  • 3+ years of experience in growth marketing, product marketing, or funnel optimization.
  • Proven track record of building and optimizing quiz funnels or interactive lead-generation flows.
  • Strong understanding of performance marketing (Facebook Ads, TikTok Ads, Google Ads).
  • Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, or similar).
  • Experience with A/B testing and CRO (conversion rate optimization).
  • Strong copywriting and messaging skills, especially for quiz-style engagement.
  • Data-driven mindset with ability to interpret funnel metrics (CTR, CVR, CAC, LTV).
  • Experience owning and executing end-to-end growth or marketing funnel projects.
  • Demonstrated ability to increase conversions and optimize customer acquisition.
  • Hands-on campaign management and creative testing experience.
  • Collaboration with cross-functional teams (engineering, product, design).
  • English B2+ proficiency.
  • Autonomous, ambitious, proactive, positive, open and easy-going, and empathic personality.

A plus if you have:

  • Knowledge of behavioral psychology and gamification techniques.
  • Experience working in high-growth startups.
  • Experience in building marketing programs from scratch.
  • Previous work in scaling a consumer-facing product in the US market.

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