Head of Retail Marketing

Position Summary

Samsung Electronics Ukraine is looking for the experienced Head of Retail Marketing & Samsung Experience Stores, who will be responsible for developing and executing marketing strategies that drive foot traffic, sales, and brand awareness across our retail locations; Samsung Experience Stores deployment and coordination; managing collaboration for retail marketing purposes with all retail partners in Ukraine and Moldova; ensuring cohesive campaigns that resonate with target audience in retail and align with business goals.

Role and Responsibilities

Retail Marketing strategy development

• Develop and implement comprehensive retail marketing strategies and campaigns
• Align marketing initiatives with retail sales goals, product launches, and seasonal promotions. Align retail marketing strategy with global retail marketing strategic guidance
• Developing of annual retail marketing strategy: collecting all data, analyze external factors, competition activities and internal sales trend, forming strategy and main retail marketing projects

Process & workflow innovation

• Analysis of external & Internal aspects influencing to retail marketing operation, using all kind reports and source to monitor markets situation, retail channels, and user behaviour, regulation, competitors' analysis for business strategy development
• Making quick decisions for reaction on market circumstances changes & make a business decision about further channel marketing development and countermeasure
• Innovative channel marketing projects initiative (Retail Empowerment, SMF, SDI, MCS, etc.)

Retail Marketing management

• Campaign Management:  Plan and execute in-store promotions, events, signage, and POS materials.
• Implementation of retail marketing plans, display and shelf share targets and other business ratios (premium product) on yearly, quarterly, monthly basis, KPI performance definition & control
• Retail marketing personnel management, external FF control & management (incl. training, motivation & other personnel issues)
• Develop and keep updated channel marketing department structure, developing effective and clear business processes, establish internal reporting and communication system
• Manage retail marketing budgets and measure ROI on campaigns and initiatives.
• Prepare reports and presentations for stakeholders and leadership teams.
• Ensure brand standards are maintained across all retail locations.
• Oversee the development of marketing materials that reflect the company's brand image and voice.

Samsung Experience Stores strategy implementation

• Developing of yearly SES retail improvement via renovation & expansion plan
• Mid-term SES strategy implementation based on TOP management outlook as well as market perspective
• Analysis of external & Internal aspects influencing to SES business development, using all kind of reports and source to monitor markets situation, retail channels, and user behavior, regulation, competitors' analysis for business strategy development

What we need for this role:

• 5+ years of managerial experience on the similar position (Retail Marketing Manager, Head of Trade Marketing)
• Advanced level of English (written and spoken)
• experience in people&agencies Management
• Campaign management
• Excellent communication, presentation and analytical skills
• Marketing certificate, diploma or university degree or equivalent

Skills and Qualifications

What does success look like?

• A 'can do' and positive attitude, and the ability to perform well under pressure, always providing the customer with more than they were expecting
• The ability to stop, review, measure and document challenges/opportunities and bring them to the attention of the relevant stakeholders for support and resolution
• Be able to cope well with change and the ambiguity which may exist while change is effected
• The ability to put the customer and their experience/journey first

Benefits of working here at Samsung include:

• Hybrid working with flexible hours
• Bonus Scheme
• Great development opportunities: corporate and external trainings; global company networking for professional and personal growth
• Holiday - 28 days per annum plus bank holidays
• Access to discount shopping portal
• Сanteen coverage onsite  
• Company benefits package: health and life insurance; corporate doctor company support for sports and recovery; employee personal support (marriage, child birth etc.)

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Interested? Send us your CV

Our People Team will consider your application and if you meet the position requirements, will contact you for further steps.

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