Consumer Engagement Manager

Hello, we're L'Oréal.

We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you've been searching for.

A Day in the Life

As the Consumer Engagement Manager for L'Oréal Luxe in Ukraine, you'll report to the Marketing Director and play a pivotal role in shaping how our brands connect with consumers. You'll design and implement integrated, multi-channel consumer engagement strategies, incorporating Media, Advocacy & Influence (A&I), Content, and Lifecycle Marketing. Your work will align with divisional and brand objectives, driving growth and innovation.

Here's what you'll do:

• Develop and implement integrated, multi-channel consumer engagement strategies, incorporating Media, A&I, Content, and Lifecycle Marketing, aligned with division and brand objectives, including targeted KPI frameworks.
• Define and execute A&I strategies, maintaining regular communication with brand teams, monitoring performance, and analyzing competitor activities and developing multi-brand activations.
• Consumer 360 Strategy (audience segments, prioritization of targets, activities, and key consumer touchpoints (including key channels) to drive brand growth, hand in hand with BU Operational Marketing teams and Business Planning & Sales Performance teams (CGO)
• Monitor, analyze, and report on the performance of all consumer engagement campaigns, providing actionable insights and optimizing strategies to maximize ROI and achieve business objectives, including demonstrating the impact of A&I initiatives. Lead, develop,
• Mentor the consumer engagement team, fostering collaboration with internal and external stakeholders to drive innovation and ensure alignment on data-driven practices.
• Consolidate and manage spend allocation recommendations across Media, A&I, Content, and Lifecycle Marketing, optimizing the divisional budget for maximum ROI and impact, including multi-brand campaign budget oversight.

We Are Looking For

You'll thrive in this role if you have:

• Expertise in Media & Digital Strategy Design
• Strong skills in Consumer Lifecycle Management and Digital & Media Performance Management.
• A Master's degree in a relevant field.
• Fluency in Ukrainian and English.
• A passion for critical thinking, strategic road mapping, and data-driven decision-making.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks).
• Real responsibility from day one—there's no sitting on the sidelines at L'Oréal.
• An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated
• A place where you can contribute to something bigger Many of our brands have societal/environmental causes to make a concrete difference.

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.