
facebook media buyer
2 недель назад
WHAT YOU'LL DO:
- Plan/launch/scale FB lead-gen campaigns for Financial vertical/Credit (primary) plus.
- Car Insurance/Home Improvement as needed.
- Own arbitrage math: daily pacing, bid/budget moves, creative rotation; reallocate to protect marginal EPL/ROAS.
- Build & maintain tracking: Pixel + CAPI, GA4 events, offline conversions; run regular attribution QA.
- Maintain suppression audiences (visitors/leads/buyers), frequency hygiene, and creative fatigue control.
- Drive LP/flow experiments (headline, proof, steps, micro-copy, form fields) with clear experiment logs and post-mortems.
- Partner with lead buyers/ops to improve accept rate and average price, and to troubleshoot quality flags fast.
- Weekly insights: what we tested, what moved EPL/ROAS, and next bets.
WHAT WE EXPECT FROM YOU:
- 2+ yrs hands-on Facebook (Meta) Ads for lead generation.
Proven arbitrage mindset: buy low / sell high- optimize CPL/EPC/EPL. - Accept Rate, Reject Rate, and margin.
- Conversion plumbing: GA4 + GTM, CAPI, offline conversions, web pixel events; QA of postbacks and S2S.
- Audience ops at scale: exclusions/suppression lists, 1P hashed uploads, broad + interest stacks, geo layering.
- Landing-page & funnel testing (forms, multi-step, pre-qual), copywriting for compliant ads/LPs (TCPA-safe, no misleading claims).
Strong analytical skills; fast diagnosis from channel ad set creative- placement. - Comfortable with buyer integrations and KPIs (ping/post or direct post, waterfall logic, return windows).
- Clear English; crisp, action-oriented reporting.
- Revenue-driven owner's mindset; thrives on weekly targets and fast iteration.
- Compliance-first (Special Ad Category: Credit): proactive with reviews/appeals and policy-safe creative.
- Hypothesis-driven, numbers-obsessed, and calm under pressure; communicates simply and directly.
28 BUSINESS DAYS OF PAID OFF.
FLEXIBLE HOURS AND THE POSSIBILITY TO WORK REMOTELY.
MEDICAL INSURANCE AND MENTAL HEALTH CARE.
COMPENSATION FOR COURSES, TRAININGS.
ENGLISH CLASSES AND SPEAKING CLUBS.
INTERNAL LIBRARY, EDUCATIONAL EVENTS.
OUTSTANDING CORPORATE PARTIES, TEAMBUILDINGS.
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