Go-to-Market (GTM) Specialist

5 дней назад

Киев, Киев, Украина TP-Link Ukraine Полный рабочий день

TP-Link Ukraine is seeking a Go-to-Market (GTM) Specialist
to support the continuous growth of our
Consumer Business Group
. As a market leader in the networking industry, TP-Link is focused on strengthening its horizontal salesforce network. We are looking for a
driven, dynamic, and ambitious professional
to enhance channel development depth, implement product strategies, and achieve marketing and sales objectives.

Position Overview

As a GTM Specialist, you will play a key role throughout the entire product management cycle — from market research and product strategy definition to new product launches, channel model planning, and ongoing sales performance monitoring across each product lifecycle.

Key Responsibilities

  • Conduct comprehensive market research to support import decisions, including market sizing, competitive landscape analysis, and potential evaluation.
  • Manage the complete GTM process — from product forecasting, stock planning, and new product pricing to launch execution, marketing scheduling, sales growth, and product performance feedback.
  • Lead and drive sales plans for new and focus products, ensuring continuous tracking and analysis of sales performance across various channels.
  • Collaborate closely with the
    Product
    ,
    Sales
    , and
    Marketing
    teams to implement GTM strategies and coordinate related business actions.
  • Summarize sales results and prepare reports from a GTM perspective for management review and decision-making.

Requirements

  • Minimum
    3 years of experience
    in consumer product Go-to-Market projects or product management.
  • Experience in
    wholesale, retail, or e-commerce sales
    , preferably within the
    IT or consumer electronics
    sector.
  • Strong understanding of
    product lifecycle management
    , including market research, new product introduction, pricing strategy, and marketing/PR planning.
  • Excellent
    communication and organizational skills
    , with a proven ability to work cross-functionally to deliver shared goals.
  • Strong
    commercial awareness
    , analytical mindset, and continuous improvement approach.

What It's Like to Work at TP-Link

At TP-Link, we value energy, curiosity, and a willingness to learn. As a global leader with entrepreneurial values, we offer a
dynamic and inclusive workplace
, competitive compensation, and a performance-based bonus system. With a strong presence in both consumer and B2B markets, TP-Link continues to grow sustainably while investing in the development of our people.

If you are ready to join the
world's #1 Wireless LAN brand
, please send your
English CV
to our HR team.

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