Market Intelligence Analyst

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Iryna Huryk, our Market Intelligence Manager, we're looking for a Market Intelligence Analyst to join the team. You'll be the one uncovering new opportunities to grow existing products and spotting high-potential niches for new product launches within within the Headway Inc ecosystem.

You're in the right place if you:

• Feel genuinely passionate about business — you're curious about markets, business models, and macrotrends.

• Enjoy structuring chaos into clarity, identifying patterns, and transforming insights into action-oriented recommendations.

• Can dive deep into unfamiliar, complex topics — and quickly make sense of them.

• Love to explore the "why" behind every trend, number, or anomaly.

• Communicate ideas clearly and back them up with solid logic.

• Know how to extract insights even with limited data — and find answers where others stop looking.

What will you do:

• Analyze trends across the Headway ecosystem and turn them into actionable reports for product teams.

• Support existing products by identifying new market-validated growth opportunities: competitor approaches to acquisition, monetization models, retention strategies, new audiences and markets, benchmarking product performance.

• Generate hypotheses and propose strategic product solutions based on competitor and market research (monetization, strategy, marketing, content).

• Explore and validate new product niches as part of our R&D initiatives, challenge existing product ideas, and support founders with pitch materials.

• Work with financial models and run analytical calculations.

• Collaborate closely with product, marketing, and cross-functional teams — providing insights that drive strategic decisions, investment focus, and resource efficiency.

We're looking for someone who:

• Has 2–5 years of experience in Audit, Consulting, Corporate Finance, Investments (IB / VC / PE), or Research.

• Is skilled in market & business research and knows how to dig deep.

• Has strong Excel and financial modeling capabilities.

• Can design eye-catching, digestible reports and presentations.

• Communicates precisely and manages work with attention to detail.

• Speaks and writes in English at an Upper-Intermediate+ level.

• Shares our team values — SELECT.

Bonus points if you:

• Have experience with market intelligence tools (SensorTower, SimilarWeb, AppMagic, ).

• Understand product and performance marketing metrics and how they connect.

• Studied or graduated from top economics programs (KSE, Taras Shevchenko University, NaUKMA, UCU).

Why it's exciting:

• Impact & purpose. You'll be part of a Ukrainian EdTech company creating globally meaningful products. Your work will shape strategic decisions and contribute to our growth.

• Diverse challenges. Work across multiple products and business lines — from market insights to product strategy.

• Access to leadership. Collaborate directly with C-level team and influence company direction through your research.

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested?
Send your CV

We've created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.

---