Head of Marketing

We're looking for a Head of Marketing to build and lead the marketing function for a new B2C health & fitness app with a subscription model.

You will be the first marketing hire and report directly to the founders. This is a great opportunity to build a marketing strategy and team from scratch, lead all key growth initiatives, and directly influence the product and brand. You'll combine performance marketing expertise with creative vision and strategic leadership.

If you're a hands-on marketing leader with experience in user acquisition, creative marketing, and growth strategy for mobile subscription apps – this is your chance to make an outsized impact.

Responsibilities:

• Develop and own the full marketing strategy, including performance UA, creative, and marketing analytics.
• Build and lead the marketing team from scratch: user acquisition, creative production.
• Launch and scale campaigns across Meta Ads, Google, TikTok, and other relevant channels.
• Establish and document core processes: campaign setup, testing, creative workflows, budgeting, and reporting.
• Collaborate closely with the product team on product-market fit, pricing, and user feedback loops.
• Lead business development and external partnerships to find new growth opportunities (e.g., influencers, affiliates, content partnerships).
• Explore and test new acquisition channels and go-to-market experiments.
• Define KPIs and ensure all marketing efforts are tied to measurable outcomes (ROMI, CAC, LTV).
• Oversee the creative marketing pipeline, guiding the production of engaging and high-performing creatives.

Requirements:

• 3 years of experience in performance marketing, with at least 1-2 years in a marketing leadership or team-building role (direct or indirect).
• Proven experience in user acquisition and creative strategy for mobile subscription apps with w2w model.
• Strong hands-on expertise in Meta Ads and other acquisition platforms, with a track record of ROMI-positive campaigns.
• Experience setting up marketing operations and attribution systems from scratch (e.g., MMPs, Pixels).
• Proven ability to build and manage high-performing teams and external collaborators (e.g., freelancers, agencies).
• Experience scaling budgets to $300K /month while optimizing for efficiency and growth.

Personal qualities:

• Entrepreneurial mindset: comfortable with ambiguity, fast iteration, and prioritizing impact over process.
• Strong analytical skills and data-driven decision making.
• Excellent communication skills: can articulate strategy clearly, inspire teams, and collaborate cross-functionally.
• Ownership and responsibility: taking full accountability for tasks and outcomes.
• Autonomy: ability to work independently and drive initiatives forward.
• Flexibility and speed: ability to adapt quickly and efficiently in a fast-paced environment.
• Curiosity: a proactive mindset for learning and exploring new opportunities.

What we offer:

• Flexible schedule. You can work remotely or from our comfortable offices. The workday starts from 8:00 to 11:00;
• Time Offs Loyalty System — 28 Business Days of Paid Time Off per year (after 3 months of cooperation);
• We care about your health. We guarantee that we will cover your medical insurance once your probation period is over. And once a year, we organize a flu shot;
• Mental Health Program: We are launching psychological support for our colleagues during the war. After your probation period is over, we cover private psychological consultations with your own therapist or will recommend ours. Plus, we have regular Mental Health webinars where we discuss psychological topics.
• Professional Growth and Development Personal Development Plan, internal educational activities, reimbursement of external educational activities, including the ones abroad.
• Vast Corporate Library (Print and Online). As well as the opportunity to order any business and professional books at the company's expense;
• English Courses and Speaking Clubs;
• Corporate currency — Boosta coins and spend them on extra day-offs or our branded products (from T-shirts to AirPods).

What stages do we have:

• pre-screen with a recruiter.
• interview with a hiring manager.
• technical interview.
• referrals.
• offer

Apply now and play a pivotal role in driving user growth for this exciting new project