UGC Specialist

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements — and our greatest value — is our team. We believe in people, in our shared values SELECT, and in the idea that fortune favors the bold.

Together with our Collaborative Marketing Team Lead, Nataliia, we're looking for a UGC Specialist to scale our creator partnerships and boost the performance of our UGC creatives.

The Collaborative Marketing team focuses on three key areas: influencer marketing, brand collaborations, and UGC advertising.

The UGC direction is the largest, it covers all Headway Inc products and helps the Creative Marketing team spread the word about how our products make people's lives better. We're all about creating scroll-stopping UGC content that fuels our paid media campaigns.

Launch effective collaboration strategies with UGC creators to boost brand love and help our ads perform even better

Communicate the product's values and mission through relevant, creative, and engaging content

Set trends and experiment with new collaboration formats

Create long-term partnerships that help scale Headway's business

Sourcing and communicating with UGC creators across different markets (US, LATAM, Europe)

Negotiating rates and managing contracts with creators

Writing creative briefs and scripts crafted for each creator

Generating ideas for content tests and new hypotheses

Analyzing performance and optimizing results based on data

1+ year of experience in a similar role (influencer marketing, UGC management, copywriting, SMM, or advertising)

Basic understanding of marketing metrics

Creativity and/or copywriting experience

Ability to write clear briefs for influencers or creators

Familiarity with Meta Ads Manager and/or TikTok Ads

Analytical mindset — you make decisions based on data, not guesses.

English proficiency at B2 level or higher.

Your superpowers: creativity, proactivity, and excellent communication skills.

Work within an ambitious team on a socially impactful education product

An office with a reliable shelter, generators, satellite internet, and other amenities

Access to our corporate knowledge base and professional communities

Personal development plan

Compensation for English language learning, external training, and courses

Medical insurance and full sick leave compensation

Company doctor and massage in the office

Sports activities: running, yoga, boxing, and more

Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year

Supporting initiatives that help Ukraine. Find out more about our projects here