Category Manager of Modern Trade

6 дней назад


Киев, Киев, Украина Nestle Ukraine LLC Нестле Україна, ТОВ Полный рабочий день 90 000 ₴ - 120 000 ₴ в год

Are you ready to join a multinational company and a dynamic team for great achievements? Do you like unique challenges and experiences? Do you want to use professional competencies and skills? We offer an attractive and dynamic international working environment with constant opportunities for development, reflecting our conviction that people are our most important asset.

Nestle Ukraine, worldwide leader in Food and Beverage industry, successfully working and developing in Ukraine, is announcing an opening of Category Manager (Modern Trade) position in Nutrition Business in Kyiv.

Main Responsibilities:

Shopper Centricity:

  • Defines the shopper tension and ensures all Shopper research are done to be able to develop plans in accordance.
  • Ensures that Shopper insight is taken into account in all commercial decisions (from Idea to Launch to Shopper communication).

Category Leadership:

  • Ensures Category Growth Drivers and Activation Platforms are illustrated in ALL initiatives: from Innovation and Renovation to Route to Market, Price/Promo, Shopper Communication, and e-commerce activations.
  • Will ensure that Category & Channel Strategy is presented to Strategic Customers in the MT channel, and we engage with them and take their agreement in implementing detailed plan.
  • Evaluate and improve.

Channel Solutions:

  • Ensures that Channel prioritization for respective Category is correctly reflected in Sales plans.
  • Ensures channel plans in MT channel well defined in terms of size of resources (Product fixed marketing expenditures (PFME)/Total Trade Spend (TTS)) versus expected outcomes (incremental sales volumes, incremental distribution, incremental no of new shoppers.

Commercial Planning:

  • Aligns to the processes and tools as they are shared by Corporate Commercial Development Team (CDT).
  • Drives the alignment of executable brand, channel, customer & field sales plans (Channel & Customer Market Business Strategy, Integrated Commercial plan, Market Business plan, pre-post evaluation, pre-post evaluation) that deliver on business targets, proactively managing gaps between objectives and actuals at a corporate level.
  • Drives/leads the ongoing alignment of executable brand, customer & field sales plans that deliver on annual business targets.
  • Drives process efficiency and continuous improvement by ensuring consistent application of optimal integrated commercial planning practices and that discipline is established and maintained.
  • Co-ordinates execution and tracks delivery of commercial plans to leverage opportunities, maximize synergies and optimize resource allocations.
  • Monitors competitive landscape and identify opportunities for Nestle and comes with value-added proposals to develop the business.

Budget Control:

  • Negotiates PFME allocation for respective Category& Channel during Integrated Commercial plan / Market Business plan.
  • Continuously monitors budget spending in line with agreed planning.

Main Requirements:

  • 3 years of commercial experience.
  • Previous experience in Sales and Marketing.
  • Good organizational and planning skills.
  • Understands shopper behavior.
  • Ability to motivate and develop people.
  • Intermediate and higher level of English.

Nestle Ukraine is an equal opportunity employer. We offer all qualified employees and applicants identical chances.


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