SMM Specialist

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Bohdana Denysiuk, our Communications Manager, we're looking for SMM Specialist to join our team of superstars transforming the EdTech industry.

• Want to join a company ranked among theTop 4 most innovative companies in the world (TIME magazine).
• Are excited to work for one of the Top 3 employers in the country.
• Thrive on creating content that inspires, informs, and ignites community growth.
• Love experimenting with social formats, platforms, and storytelling to make ideas spread.
• Seek autonomy, flexibility, and the right tools to focus on meaningful impact.
• Want to be part of a team where communications are strategic, not secondary.
• Enjoy learning, experimenting, and growing within a mature, mission-driven culture.

• Own the employer-brand social strategy for Headway Inc's TikTok — define goals, content mix, and measurement.
• Create from-scratch content — write copy, shoot and edit vertical videos, design visuals, and craft engaging hooks.
• Plan and launch "inside-out" campaigns across channels (employees → communities → public) together with the Communications Team.
• Curate employer-brand initiatives (events, campaigns, partnerships, hiring drives) — decide what to share, where, and how to adapt it per platform.
• Collaborate with creators and partners — source, brief, co-create, and track results.
• Support the Internal Brand Ambassador program — activate employees, equip them with toolkits, and amplify authentic stories.

• Proven experience runningTikTok, Instagram, Threads/X, or Telegram (at least one) end-to-end — from concept to publish.
• Skilled in mobile filming, vertical video editing, subtitles, and crafting strong 3-second hooks.
• Excellent short-form copywriting — with clear CTAs, platform-native tone, and on-brand voice.
• Strong communication skills to manage creators, collabs, and co-marketing initiatives.
• Sharp understanding of social trends, algorithms, and formats, and how to adapt them safely for brand and audience.
• Ability to prioritize channels and build a focused content mix (not "copy-paste across all").
• Familiarity with SMM measurement frameworks and KPIs.
• Fluent Ukrainian and good command of English (B2+).
• Alignment with our team values (SELECT).

• Be part of a mission-driven team reshaping lifelong learning to empower growth across the globe.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.