Marketing Analyst

The role is responsible for the performance of Visa's websites, and other visa domains, across CEMEA. Performance includes supporting the team in the strategic direction of the platform, the go-to for content management updates, site issues, and SEO strategy and performance.

Strategic Direction & Implementation

In partnership with the Global .com team, this role will improve site performance through optimization of process, content and functionality and will lead the implementation throughout the region. Additionally, this role acts as a project manager and helps to facilitate the web development for Visa domains.

A high level of collaboration with cross functional teams (Product, Marketing, Merchant Sales, Legal and Consulting) is needed to support content creation, while ensuring Visa webpages adhere to SEO and User Experience (UX) best practices.

Web Maintenance and new contents rollout of local sites

• To maintain and manage productive relationships with web development and content agencies, ensuring they meet delivery timelines and quality standards.
• Build and deploy new contents on Plan and schedule new content on with cross functional teams
• Adapt and localize of new content pages supplied by the global team. This includes facilitation of translation reviews across CEMEA with the local reviewers
• Develop and recommend webpage designs based on stakeholder's needs while following 's brand and style guide guidelines
• A/B testing of web components and optimizing contents to improve consumer journey across
• Review local sites to ensure that contents are relevant and eliminate outdated contents.
• Determine the need for new sites based on business requirements. Facilitate new website/domain requests when needed
• To use Adobe Experience Manager for creating, managing, and optimizing digital content across all CEMEA websites. Overseeing the workflows and review content.
• To manage domain names, enforce governance policies, and address any related technical issues.
• To provide support of other Content Management Platforms for regional stakeholders. Content management, and issues resolution.

Support SEO strategy and implementation

• Ensure the SEO standards of Visa websites are maintained through keyword targeting, content optimization and campaigns to increase the organic ranking of
• Lead SEO implementation, supported by local markets to identify opportunities and tactical areas for organic improvement.
• Track, report and analyze SEO performance data.
• Work closely with Global team to create SEO best practice and champion across region.
• Work closely with media agencies to ensure full synergy between SEO and SEM strategies.

Platform analytics tracking and reporting

• Monitor site traffic through web analytics tool (such as Google Analytics) to track performance and identify opportunities for website optimization.
• Create insightful and actionable reports to track website performance, aligning to the business objectives.
• Translate reports into dashboards and/or presentations for management and key stakeholders.
• Collaborate with Media Agency to ensure complete campaign tagging and optimize conversion rates and KPIs through data analysis across channels, user journeys, conversion funnels, campaigns etc.
• Collaborate with Measurement & Insights team on campaign and business analysis to uncover actionable insights to be included into business strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.