Trade & Shopper Marketing Manager

MAIN PURPOSES OF THE JOB:

Trade Shopper Marketing (TSM) Manager is responsible for driving profitable growth of Philips sales from in-store (both on-line and off-line stores) within assigned product categories

MAIN TASKS IN THE JOB:

• Lead strategic development and implementation of Shopper Marketing plans by category, based on the Marketing calendar aiming to drive market growth and Philips profitable sales growth

• Set standards for in-store presence (both online and offline) and enable sales team to execute them properly

• Develop and execute in-store solutions (shelving, merchandizing, equipment, POSM) that will differentiate Philips products and stimulate disproportional sales growth

• Ensure price and promo competitiveness for Philips products and initiate changes wherever needed

• Lead annual and quarterly planning for in-store activations and promos

• Initiate and execute category management projects from start to roll-out

• Create tailor made activations: selling story, customized presentation, visibility materials, promo, demo, etc to enable sales growth with key customers;

• Participate in quarterly customer meetings, communicate with customers to ensure TSM projects execution

• Plan, execute and administrate TSM budget usage

• Perform other job related tasks required to maximize business results

Requirements:          

• Higher education (economics preferably)

• Fluent verbal and written local languages in addition to English (at least Intermediate level).                                                               

• Min. 2 year of experience in trade marketing or min 3 years in Marketing/Sales  or category management experience withing FMCG company or retailer

• Fluent English

                                                                                                                                                                                                                                                                                                         

Required Competencies:                                

• Strong communication skills

• Strong Analytical skills

• Project management skills

• Ability act fast in rapidly changing environment

About Philips
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If youâre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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