Digital Marketing Specialist

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operates in 140 countries and over 25 industries. Offering multicurrency IBANs, merchant solutions, and mass payment options, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for local and international payments.

We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in paid advertising and search engine optimization, with a data-driven approach to driving traffic and conversions. You will work on optimizing our digital presence, managing ad campaigns, and analyzing performance metrics to drive sustainable growth.

Regular tasks

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing, and other platforms
• Monitor and analyze campaign performance (CTR, CPC, CPA, ROAS), adjusting strategies to meet KPIs
• Conduct keyword research and optimize on-page/off-page SEO to improve organic rankings
• Perform regular SEO audits (technical, content, backlink profile) and implement improvements
• Collaborate with content and product teams to align landing pages, ad copy, and blog content with SEO & PPC goals
• Track, measure, and report performance using Google Analytics, Google Tag Manager, Search Console, SEMrush/Ahrefs, or similar tools
• A/B test ad creatives, landing pages, and audience targeting to maximize conversions

Skills & Requirements

• 3+ years of hands-on experience managing SEO & PPC campaigns
• Proven track record of improving organic traffic and delivering measurable PPC results
• Strong knowledge of Google Ads, Search Console, Google Analytics (GA4), and SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz)
• Experience managing monthly ad budgets and optimizing campaigns for CPA, ROAS, or lead generation goals
• Ability to analyze data and translate insights into actionable strategies
• Excellent communication skills and ability to present performance reports
• Advanced English proficiency

As a plus

• Experience with FinTech, payments, or high-risk industries (iGaming, Crypto, Forex)

What's In It For You
At PayDo, specialists are at the heart of our innovation and success. Joining our team means accessing unparalleled opportunities to grow, contribute, and thrive in a dynamic FinTech environment.

• Empowerment Through Professional Development
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• Yearly allocation for advancing your professional expertise

• Unlock Your Potential
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• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance

• Performance reviews are anchored in KPIs, ensuring recognition is merit-based

• Make a Lasting Impact
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• Work on unique projects where your contributions can reshape company-wide processes

• Bring your ideas to the table and earn exceptional bonuses through our PayDo Ideas Hub

• Flexible and People-Centric Culture
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• Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation

• Days of paid sick leave annually, accommodating emergencies and medical needs

• Additional holidays aligned with your local calendar

• Compensation & Incentives
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• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets

Our Values
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At PayDo, we live by principles that drive us to excellence:

• Ownership & Initiative
  : Specialists who take charge and make a difference
• Collaboration & Communication
  : Together, we achieve more by sharing ideas and insights

Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo