Head of Marketing Creatives

10 часов назад

Киев, Киев, Украина PlayMe Studio Полный рабочий день 60 000 ₴ - 80 000 ₴ в год
About the Role

We are looking for an experienced and thoughtful Head of Marketing Creatives to help guide and strengthen our creative marketing efforts across several web and mobile entertainment products. In this role, you will manage a cross-functional creative team, support the development and execution of advertising concepts, and collaborate closely with UA, Product, and Analytics teams to produce effective marketing assets that align with business goals.

Key Responsibilities
  • Leadership & Strategy
    • Build, lead, and mentor a high-performing team of creative producers, designers and motion artists.
    • Define and implement the overall creative strategy for user acquisition campaigns across all titles.
    • Set team goals, prioritize projects, and ensure alignment with marketing and business objectives.

  • Creative Production Management
    • Oversee the entire creative pipeline from concept development, brief creation, production, A/B testing, and post-mortem analysis.
    • Ensure creative output meets quality standards and ROI goals while maintaining brand consistency.
    • Manage multiple creative formats including video ads, static banners, playables, and UGC-style ads.

  • Cross-functional Collaboration
    • Collaborate closely with UA, product marketing, game teams, and data analysts to align on creative needs and performance metrics.
    • Facilitate smooth communication and feedback loops between departments and external partners or vendors.

  • Performance & Optimization
    • Monitor, analyze, and report on creative performance using key marketing metrics.
    • Leverage data-driven insights to optimize creatives and identify winning concepts and formats.
    • Drive creative testing frameworks and iterate rapidly based on performance data.

Requirements

  • 4+ years of experience in creative production, with at least 1 year in a leadership role.
  • Proven track record on the web and mobile app's industry, ideally within a UA-focused environment.
  • Deep expertise in producing and optimizing marketing creatives for web and mobile apps - across video, static, UGC, and playable formats.
  • Strong creative skills together with an analytical mindset; ability to interpret performance data to inform creative strategy.
  • Experience building and scaling creative teams in a fast-paced, results-oriented environment.
  • Project management skills with the ability to manage multiple priorities and deadlines.
  • Communication and leadership skills.
  • Upper-Intermediate level of English.

We offer:

  • A passionate, skilled team with zero bureaucracy — just results.
  • Competitive salary that lets you focus on your work and personal growth.
  • Professional development: access to courses, workshops, and a corporate library.
  • 20 days of paid vacation, health insurance, and regular sports activities.
  • A collaborative culture: team buildings and fun events inside and outside the office.

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