Marketing Manager

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Ilya Lukach, General Manager at B2B, we're looking for Marketing Manager (B2B) to join our team of superstars transforming the EdTech industry.

What product will you be working on?

B2B is a business unit within Headway Inc, focused on building a next‑generation corporate learning solution for enterprise teams. Our ambition is to define a new product category — one with only a handful of indirect competitors on the horizon.

The team brings together deep expertise in building and selling corporate learning products at Headway Inc. We've previously created, tested, and scaled new business opportunities within the company — and now we're applying that expertise to go after a much bigger challenge.

You'll be joining a cross‑functional team of experienced engineers, product manager, designer, and sales professionals — all aligned around one goal: move fast toward product‑market fit.

This job is perfect for you if you want to:

• Own the GTM strategy across both enterprise and prosumer markets.
• Work closely with product, engineering, and sales to drive PMF.
• High autonomy with direct impact on growth strategy and execution.
• Join a mature cross-functional team backed by a proven track record.
• Shape the category-defining product from day one.
• Grow into Head of Marketing role within an industry-leading product company.

What will you do:

Positioning & GTM Execution

• Define and refine the product's positioning for both enterprise buyers and prosumer users.
• Test messaging angles to uncover what resonates and drives traction across segments.
• Launch and adapt early GTM campaigns across high-impact channels, in close collaboration with product, engineering, and sales to drive product–market fit.

Demand Generation & Sales Alignment

• Build and optimize lead funnels for both enterprise acquisition and prosumer conversion.
• Partner with sales on ABM and strategic outreach to win high-value enterprise accounts.
• Develop and evolve enablement materials that help sales teams close deals and support the broader GTM motion.

Content, Insights & Iteration

• Craft compelling narratives and content tailored to enterprise and prosumer audiences across their journey.
• Gather market insights through interviews, sales calls, usage data, and competitor research to guide PMF direction.
• Track key performance metrics (pipeline contribution, CAC, conversion rates) and iterate quickly to scale what works.

What do you need to join us:

• 5+ years in B2B SaaS marketing, ideally in startup or early-stage environments.
• Proven experience launching GTM campaigns and demand generation programs from scratch.
• Hands-on work with CRM (e.g. HubSpot, Salesforce) and marketing automation tools.
• Experience collaborating closely with sales and product teams to drive early growth.

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV