Media Buyer

3 дней назад

Киев, Киев, Украина Ktarget Полный рабочий день

Please fill out this form to apply

We are looking for a highly skilled Media Buyer to join our team and lead large-scale campaigns focused on direct response and performance marketing. The role is centered primarily on Meta platforms (Facebook/Instagram), with additional campaigns on TikTok and Google, and the flexibility to explore other platforms when needed.

Responsibilities

  • Plan, launch, and manage paid media campaigns with a strong focus on scaling performance.
  • Optimize campaigns daily for ROI, CPA, and revenue growth.
  • Conduct in-depth market research with an emphasis on the US market, identifying trends and opportunities.
  • Analyze and interpret campaign data to generate actionable insights.
  • Collaborate with the creative team to test and scale creatives, provide feedback, and request new variations.
  • Continuously run A/B tests on targeting, ad copy, creatives, and funnels.
  • Take ownership of the performance cycle end-to-end — from research and planning to execution and optimization.
  • Leverage advanced tools and dashboards provided to maximize efficiency and results.

Requirements

  • Proven experience in media buying at scale, primarily on Meta (Facebook/Instagram).
  • Hands-on experience with TikTok Ads and Google Ads.
  • Strong analytical skills and the ability to interpret data into actionable strategies.
  • Solid understanding of direct response marketing and revenue-driven performance campaigns.
  • Deep knowledge of the US digital advertising landscape.
  • Ability to think strategically while executing tactically.
  • Strong creative sense: ability to evaluate and guide winning creatives.
  • Highly independent, ownership-oriented, and proactive.

Nice to Have

  • Experience with additional paid platforms (e.g., Taboola, Outbrain, Snapchat, LinkedIn).
  • Familiarity with advanced tracking, attribution, and automation tools

Please fill out this form to apply

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