Senior Brand Manager, Instant, UA
7 часов назад
Company Description JDE Peet's is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.What's it like to work at JDE Peet's?We are people united by the power and possibility of tea and coffee. At JDE Peet's, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We've worked hard to build an open, collaborative environment where you can approach anyone and be heard.At JDE Peet's, we believe it's amazing what can happen over a cup of coffee or tea.Apply to unleash a cup of amazing for your career. Find out more at Job DescriptionLead the development of a marketing strategy for Instant Coffee Jacobs in UkraineOwnership and management of Instant Coffee Jacobs P&L in UkraineDevelopment and management of Instant Coffee Jacobs portfolioDevelop and implement brand marketing plan to achieve short-term and long-term sales goals, financial KPIs, as well as market share goalsDevelop a plan of the launch of new products in the marketsLead NPD launch in Ukraine (cooperation with global and local R&D; alignment with all stakeholders)Prepare presentations for Sales team, Leadership teamPrepare monthly reports and presentations on brand representation in the market, financial performance (P&L), regular analyses of business processesWork with advertising agencies to promote brands (adaptation/creation of communication materials, development of packaging designs, BTL and ATL projects)Develop and approve packaging designsTrack activity of competitors QualificationsProven track record in marketing at least 3 years Advanced FMCG Brand Management in top marketing organization, managing multiple brands/categories Advanced English (speaking and writing)Ability to work efficiently in an area of high independence, multitasking, deadlinesDeveloped leadership competencies and focus on resultsAnalytical mindset, attention to detailExcellent knowledge of MS Excel (work with complex formulas and macros)Good communication and presentation skillsAbility to work alone and in a team Additional InformationCompetitive salary and comfortable working conditions (hybrid format)Compensations & benefits (including insurance programs and meal allowance)Rewards & recognition program, learning and development in multicultural environmentDemocratic corporate culture and open management teamOpportunity to become expert in coffee&tea
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