Promo Team Lead

2 недель назад

Украина, Украина Gypsy Collective Полный рабочий день 60 000 ₴ - 80 000 ₴ в год

We're looking for a Promo Team Lead who can combine leadership, analytics, and creativity to boost our brands across Tier 1 markets.

What makes you a great match:


• 3+ years of experience in the iGaming industry in roles such as Promo Manager, Product Marketing Manager, Retention Manager, or similar positions


• At least 1 year of proven leadership experience as a Promo Manager, Product Marketing Manager, Retention Manager, or in a similar role


• Hands-on experience with promo and bonus setup in Back Office (BO) systems


• Experience working with multiple platforms (SoftSwiss, Soft2Bet, TrueLabel, Advabet, EasyRocket, etc.)


• At least 1 year of experience managing a team of 5+ people, including task setting, performance monitoring, and staff development


• Experience in calculating and analyzing the economic efficiency of bonus programs and promotions (ROI, GGR impact, retention uplift)


• Knowledge of player segmentation principles, loyalty systems, and gamification mechanics


• Proficiency with analytics tools (Google Sheets/Excel, Tableau, Power BI, etc.)


• Strong negotiation skills with internal and external stakeholders


• English level: Upper-Intermediate (B2) or higher

Your daily adventures:

Leadership & Team Management


• Lead a team of 4+ Promo Managers: task assignment, performance control, one-to-one meetings, performance reviews


• Provide mentorship, develop competencies, and improve team efficiency


• Ensure adherence to workflows and deadlines

Strategy & Planning


• Develop promo strategies for a multi-brand portfolio (10+ Tier 1 market brands)


• Create and oversee promo calendars


• Initiate and launch strategic promo activities based on market trends and competitor analysis

Promo Operations & Execution


• Oversee bonus and promo setup in Back Office across different platforms


• Supervise the rollout of new promo mechanics and gamification features (lootboxes, missions, cashback, tournaments, referral programs, etc.)


• Establish QA processes and conduct final checks before campaign launches

Analytics & Performance


• Analyze key promo performance metrics: engagement, retention, ROI, impact on NGR


• Prepare promo performance reports for top management


• Identify growth opportunities and propose improvements to promo mechanics

Cross-Team Collaboration


• Coordinate with CRM, Content, Game Management, VIP, and Product teams for promo initiatives


• Collaborate with analytics and BI teams to build dashboards and reporting systems

Innovation & Development


• Monitor market and competitors, implement new approaches and mechanics


• Test and roll out A/B and multivariate experiments to optimize promotions


• Explore new tools for personalization and enhancing player engagement

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