MarTech Specialist

DIRECTION:

MARKETING

TECHNICAL LEVEL:

INTERMEDIATE

LOCATION:

UKRAINE

PERSONAL RECRUITER:

OLHA YAKYMCHUK

SoftServe is a global digital solutions company with headquarters in Austin, Texas, founded in 1993. Our associates work on 2,000+ projects with clients in the USA, Europe, and the APAC region. We are about people who create bold things, make a difference, have fun, and love their work.

SoftServe's Global Marketing team helps to bridge the gap between marketing strategy and technology execution.

Our Digital & MarTech Team is a horizontal, cross-functional marketing centre of Excellence responsible for managing all digital touchpoints across the customer journey.

• A specialist with 2+ years of experience in digital marketing, operations, project coordination, or any other tech-oriented field (QA, BA, technical writing, etc.)
• Experienced in setting marketing tools and integrations (CRM, marketing automation, campaign management, data delivery) such as HubSpot, Microsoft Dynamics, Salesforce, Marketo, Pardot, Eloqua, or similar
• Passionate about process, structure, and optimisation, with an eye for turning complexity into clarity
• Comfortable leading and supporting projects with multiple stakeholders (CRM, Sales Ops, IT, Data Governance, Procurement, etc.)
• Ready to develop and implement processes for requirements gathering, stakeholder engagement, and meaningful documentation
• Enthusiastic about exploring and mastering new tools, both from a user and admin perspective
• A confident English communicator (B2+)
• Proficient with collaboration/project management tools (Jira, Asana, Trello, or similar)
• Adept at building AI agents (as an advantage)

• Explore and set up a diverse range of MarTech tools (HubSpot, Outreach, Influ2, and others)
• Administer and optimise the marketing technology stack — ensuring tools are integrated, compliant, and effective
• Design, build, and refine marketing automation workflows that improve lead nurturing, segmentation, and conversion
• Ensure data quality and consistency across CRM, automation, and analytics systems
• Create and maintain dashboards and reports to track marketing performance, adoption, and ROI
• Lead tool evaluations, implementations, and upgrades, partnering closely with IT and security teams
• Collaborate cross-functionally with IT, Security, and Sales Ops to align processes and improve digital maturity

• Define the global vision and long-term strategy for MarTech as a function within SoftServe
• Build a personalised career path with room for growth across marketing, technology, or leadership roles
• Enjoy flexible work arrangements, access to learning resources, and collaboration with experienced specialists across Finance, Sales, HR, and IT

SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let's put your talents and experience in motion with SoftServe.