Marketing Data Analyst

4 дней назад

Киев, Киев, Украина PlayMe Studio Полный рабочий день

About the role

We are looking for the Marketing Data Analyst, who has good experience and understanding of marketing performance measurements.

In this role you'll have ownership over:

  • Marketing Acquisition Analysis: You'll conduct in-depth analysis of customer acquisition channels and campaigns, identifying high-performing strategies and areas for improvement to maximize return on investment.
  • Marketing Effectiveness: Design and implement data-driven methodologies to track and measure the effectiveness of marketing initiatives, ensuring continuous improvement and alignment with business objectives.

Qualifications:

  • 2+ years experience in Marketing analytics (web, apps)
  • Good understanding of managing paid advertising channels
  • Good understanding of attribution modeling
  • A/B tests and web-funnel analysis
  • Deep understanding product marketing KPI's: LTV, ROI, ARPU, ARPPU, CAC, Click2Pay,RefundRate, Cancel Rate
  • Technical Stack:

- SQL Databases: Redshift SQL, Bigquery

- Programming Language: Python or R (or other)

- Data Visualization: Tableau

- Project Management: Jira

  • Excellent written and verbal communication skills

Responsibilities:

  • Execute marketing analytics tasks focused on attribution modeling and performance data analysis
  • Analyze A/B tests for web funnels and paywalls, providing clear, data-driven conclusions and recommendations
  • Identify actionable insights within marketing data and develop hypotheses and strategic recommendations based on those findings
  • Develop KPI frameworks and methodologies for evaluating marketing effectiveness
  • Support the development of a scalable and reliable marketing analytics infrastructure

We offer:

  • A passionate, skilled team with zero bureaucracy — just results
  • Competitive salary that lets you focus on your work and personal growth
  • Professional development: access to courses, workshops, and a corporate library
  • 20 days of paid vacation, health insurance, and regular sports activities
  • A collaborative culture: team buildings and fun events inside and outside the office

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