Customer Engagement Strategist

3 дней назад

Kyiv, Украина beBeeRetention Полный рабочий день
Job Title: Customer Engagement Strategist

We are seeking a highly skilled Customer Engagement Strategist to drive player retention and revenue growth in the iGaming sector.

Job Description

The ideal candidate will develop data-driven retention strategies, manage customer lifecycle, and implement personalized communication to boost player engagement and lifetime value.

  • Key Responsibilities:
  • Own and be accountable for key performance metrics: Turnover, GGR, Retention Rate, Reactivation, and Churn.
  • Build a structured CRM process framework: planning, launching, QA, automation, and results tracking.
  • Manage all user communication channels: email, push, in-app messages, SMS.
  • Design CJMs and personalized campaigns for key segments (e.g., FTDs, VIPs, inactive users).
  • Audit and evolve CRM functionality by implementing new mechanics and optimizing existing ones.
  • Collaborate closely with Product, Casino, Antifraud, Promo, VIP, and Content teams.
  • Cultivate a strong internal CRM culture: focus on process, analytics, and team development.
Requirements

To succeed in this role, you will need:

  • 2+ years of experience in a managerial role within CRM or Retention, specifically in iGaming or high-LTV digital products.
  • Strong process-oriented mindset: seeks order, stability, and scalable systems.
  • Expertise in key iGaming metrics: GGR, ARPU, LTV, Churn, Turnover.
  • Experience working with ROI and performance analytics.
  • Skilled in automating repetitive tasks, optimizing workflows, and scaling retention efforts.
  • Leadership qualities with the ability to mentor, grow, and share expertise within a team.
Benefits

As a valued member of our team, you can expect:

  • Competitive compensation and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.

This is an exciting opportunity to join a leading company in the iGaming industry and make a meaningful impact on customer engagement and revenue growth.

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