Product Marketing Manager

We are seeking a strong, authoritative Product Marketing Manager to lead our go-to-market strategy, own the product narrative, and significantly influence key product decisions within our B2B SaaS environment

We are seeking a strong, authoritative Product Marketing Manager to lead our go-to-market strategy, own the product narrative, and significantly influence key product decisions within our B2B SaaS environment

This is a high-impact, high-autonomy role that touches every aspect of the customer journey, from awareness to adoption and expansion.

• Go-to-Market Strategy: Define and execute robust GTM strategies for all new features, major releases, and strategic integrations.

• Adoption & Engagement: Drive user education and feature adoption across all channels: website, Knowledge Base, blog, email campaigns, and in-app notifications.

• Market & Competitive Intelligence: Conduct deep-dive market research and competitive analysis to identify critical trends, strategic gaps, and market opportunities.

• Roadmap & Narrative: Own and maintain the public product roadmap, ensuring clarity, strategic alignment, and the translation of complex features into compelling value propositions.

• Channel Management: Manage the integration marketplace and website content, guaranteeing accuracy, maximum impact, and clear messaging.

• Business Optimization: Analyze customer business cases and usage data to actively optimize adoption, upsell opportunities, and cross-feature utilization.

• Enablement & Onboarding: Design and continuously improve onboarding and enablement experiences for both customers and employees.

• Cross-Functional Partnership: Partner closely with Product and Customer Success (CSM) teams to advocate for user experience enhancements and drive feature adoption metrics.

• Team Leadership: Lead and mentor a team of two content specialists, fostering their growth and ensuring content excellence.

• Performance & Reporting: Measure, analyze, and report on PMM performance using adoption, engagement, and retention metrics as core KPIs.

• Analyst Relations: Contribute to high-value analyst research and industry benchmarks (SpendMatters, Gartner, IDC), reinforcing Precoro's market position.

Candidate Profile: The Strategic PMM

We are looking for an autonomous leader capable of driving processes and influencing strategy with data.

• Experience: 3 years in Product Marketing for B2B SaaS or complex digital products.

• Influence: Proven ability to influence product and CSM teams using data-driven insights to shape decisions.

• Mindset: A strategic thinker with a high degree of autonomy, capable of defining and building processes from scratch.

• Metrics Fluency: Strong, hands-on understanding of customer lifecycle metrics (adoption, retention, expansion).

• Tech Stack: Hands-on experience with key tools like HubSpot, Gainsight, analytics dashboards, etc.

Why Precoro: Influence, Autonomy, and Ownership

At Precoro, we value execution, transparency, and ownership. Here, you will directly influence product strategy, drive adoption, and shape how thousands of users experience our solutions globally.

• Trust-Based Management: Zero micromanagement - your ideas and initiatives are the driving force.

• Supportive Team: An open, honest, and collaborative team culture where you are fully supported.

• Growth Investment: Reimbursement for professional learning (courses, lectures, certifications).

• Flexibility: Focus on results with flexible working hours.

• Wellness & Time Off: 26 days off annually (15 vacation days 11 public holidays).

• Health Priority: Medical insurance (after six months) and Unlimited sick leave without requiring a medical certificate.

• Impact: Proudly assisting the Armed Forces and contributing to Ukraine's victory

1. CV screening

2. Intro call with HR (Daria)

3. Test assignment

4. Hiring Manager interview

Join a team that values trust, transparency, and bold ideas. At Precoro, everyone contributes, challenges the status quo, and drives growth.