Demand Generation Specialist

We're on a mission to change the future of
clinical research. At Perceptive, we help the
biopharmaceutical industry bring medical
treatments to the market, faster.
Our mission is to change the world
but to do this, we need people like you.

Apart from job satisfaction, we can offer you:

YOURSELF

• 25 days' holiday (with the option to buy more)

HEALTH

• Health Cash Plan

• Optional private health, dental insurance, and health screens

• Cycle to work scheme

WEALTH

• Generous pension scheme with up to 10% employer contribution

• Life assurance

• Season ticket loan

About the role

Working within the Marketing team supporting our international eClinical business, as Demand Generation Specialist you'll play a key role in optimising our commercial sales pipeline.

Building upon targeted demand generation campaigns, you'll work proactively to qualify inbound leads from prospective clients across the global pharmaceutical, biotech and clinical research (CRO) network, with a primary focus on the US & European markets. Nurturing these leads with market/product/industry-specific insights, your brief will be to prepare the opportunities generated for hand-off to the business-development colleagues in the markets.

Collaborating closely with colleagues across our Product and Strategy teams to maintain a contemporary awareness of industry developments, you'll be expected to adopt a data-driven approach, using this to inform prioritisation and, crucially, to provide quantifiable feedback on the ROI of related marketing campaigns.

A self-starter, you'll be adaptable and able to demonstrate agility in approach and reserves of tenacity and drive as we seek to accelerate the adoption of our highly innovative eClinical technology solutions.

Lead Qualification & Nurturing

• Rapidly engage inbound leads generated from marketing activities, including webinars, white papers, scientific conferences, and digital campaigns.

• Score and prioritize leads using agreed Marketing Qualified Lead (MQL) criteria (e.g., sponsor size, clinical trial phase, job title, planned trial and needs).

• Conduct discovery calls to assess fit (therapeutic area, trial phase, regulatory needs, budget, timeline) and coordinate with business development (BD) colleagues.

Campaign & Content Collaboration

• Provide feedback to Marketing and BDs on lead quality, campaign resonance, and emerging R&D technology/clinical trends.

• Suggest new campaigns or content (case studies, KOL interviews, regulatory updates) to address common customer questions, collaborating very closely with internal teams (BDs, Product, Strategy).

Pipeline Development

• Re-engage dormant contacts with personalized outreach tied to industry events, new capabilities, new content, or regulatory milestones.

• Maintain precise records in the CRM and marketing automation.

Market & Industry Awareness

• Stay current on competitive intelligence, clinical tech innovations, and data-privacy frameworks that impact client decisions.

• Communicate value propositions clearly to the different target personas.

Reporting Metrics & KPI's

• Deliver weekly/monthly dashboards on MQL to Sales Qualified Lead (SQL) conversion, pipeline value created, and follow-up SLAs.

• Track ROI of campaigns or events and present insights to the Marketing and Sales leadership teams.

• Monitor speed of lead follow-up and identify bottlenecks or delays in the handoff process.

• Analyse MQL to SQL conversion rate and opportunity value created.

• Report on contribution to closed-won revenue attributed to marketing-sourced pipeline.

• Evaluate quality of market feedback provided to Marketing/Product teams and ensure insights are actionable and timely.

Functional Competencies (Technical knowledge/Skills)

• A flexible attitude with respect to work assignments and new learning.

• Ability to manage multiple and varied tasks, identifying and implementing process improvements with enthusiasm and prioritizing workload with attention to detail.

• Excellent interpersonal, verbal and written communication skills, demonstrating the ability to convey thoughts and express ideas effectively, appropriately and accurately.

• Able to follow and adhere to guidance documents, ensuring full compliance with internal standards and practices.

• Committed to maintaining accurate and well-organised records in accordance with best practices.

• Possesses good knowledge and understanding of standard practices and procedures relevant to departmental tasks and activities.

• Able to provides information in a usable form and on a timely basis to others who need to act on it. 

• Ability to identify and implement process improvements.

• Committed to self-development, maintaining an up-to-date awareness of trends, tools, technology, techniques and processes which improves MQL generation in the life sciences domain.

Experience and Certifications

• Demonstrable experience in a Lead Generation / Growth Marketing / Inside Sales / Sales Support or other, similar, role(s) in the life sciences industry, ideally within clinical research or clinical technology.

• Experience using Salesforce or an alternative but comparable CRM system to track and report on activity.

• Good technical troubleshooting skills and IT knowledge (Email, Microsoft Word, Microsoft PPT and Excel)

Education

• Degree or equivalent, ideally in a relevant scientific discipline (Chemistry, Biochemistry, Computer Science, etc.)

• English: Fluent

Come as you are.
We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.