Growth Marketing Lead

SKELAR is a venture builder that creates international IT companies in accordance with venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.

Today, SKELAR brings together a dozen businesses across various niches — from EdTech to marketplaces. These are companies featured in Ukraine's top startup and product company rankings, leading the App Store charts, and building platforms used by millions of people. SKELAR's businesses have also been mentioned by global media such as TechCrunch, Wired, and others.

We're proud of our strong team of 1,000+ professionals with exceptional expertise and ambitious goals. Our people are the company's most valuable asset, which is why we choose to build businesses together with the best talent on the market.

We are currently looking for a future Head of Growth at MaxBeauty.

MaxBeauty brings together a team of ambitious people striving to revolutionize the world of self-care and become a leader in the international beauty & wellness market.

Our mission is to make people happy through self-care and self-love, which is why we're creating an ecosystem of products designed to be loved by millions of users. Right now, we're focused on developing our core product — a personal self-care assistant powered by proven methods, expert knowledge, and AI technologies.

You'll have a unique opportunity to join an experienced team in an early-stage business that has already found its unit economics, is scaling, and still offers plenty of room for vertical growth. This is a place where you can have a direct impact on the business, bring your own ideas to life, and grow in proportion to your contribution — not within predefined limits or bureaucratic structures.

In the future, this role includes the potential to grow into a Head of Growth position, expand your area of responsibility, and build a team — depending on your results and impact on the business.

In this role, you will:

— Be a driver of experiments aimed at improving key business metrics — CAC, LTV, and Retention;
— Lead the planning and implementation of cross-functional projects in close collaboration with marketing, design, and engineering teams;
— Conduct competitive analysis and market research to shape and validate user acquisition strategies;
— Be responsible for the tactics behind marketing funnels and email campaigns, improving the effectiveness of conversion and monetization tests;
— Develop, test, and optimize the user marketing journey based on a deep understanding of customer needs (jobs/pains/gains) and key metrics;
— Make data-driven decisions based on user behavior and performance metrics — and take ownership of the results.

What is important to us:

— 3+ years of experience in a product tech company in marketing or product roles, or 5+ years of commercial experience in other industries (experience in FMCG/BIG-4/Investment Banking is a plus);
— Proven achievements in fast-paced, high-uncertainty roles with accountability for outcomes;
— Strong analytical skills, ability to make data-driven decisions, analyze large datasets, and draw actionable insights;
— Ability to communicate ideas clearly, defend your point of view with sound reasoning, and make independent decisions;
— Creativity and the ability to generate new ideas and hypotheses based on competitor analysis, personal insights, and business priorities — along with a willingness to experiment;
— Excellent communication skills and comfort working with fast feedback loops;
— English proficiency at Upper-Intermediate level or higher.

Bonus points for:

— Deep domain expertise in one of the following areas: Growth, Marketing, Product, Analytics, Content;
— Experience with subscription-based monetization models and performance-first marketing;
— Experience with launch and analysis of A/B tests in marketing and product;
— Experience with analytics tools such as Tableau/Looker and Amplitude; SQL and Python experience is an additional plus;
— Experience in the management of cross-functional teams;
— Previous entrepreneurial experience.

You are a perfect fit for this role if you:

— Act proactively and take initiative (take ownership, propose new ideas, experiment to get things done faster, and improve the end outcome);
— Approach problem-solving systematically — identify root causes, break complex issues into smaller parts, and build actionable solutions;
— Are results-oriented — set clear priorities, track progress toward team goals, and find the resources needed to achieve them.

What you can expect:

— Competitive marketing compensation;
— Strong, experienced, and ambitious team;
— Unlimited growth and networking opportunities;
— Asymmetric opportunities for career growth and professional advancements;
— Office/hybrid format in comfort offices in Kyiv or Warsaw;
— Office benefits program including lunches, gym, medical insurance, etc.

MaxBeauty is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there's always someone to turn to for advice or assistance.

Beyond business, SKELAR builds the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.

Join us in building the next big everything