Senior Demand Generation Manager

Responsibilities

Campaign Strategy & Execution

• Develop and execute integrated demand generation programs that drive qualified pipeline and revenue.
• Lead multi-channel campaigns across outbound email, paid media, content syndication, webinars, and events.
• Align all campaign strategies with sales priorities, ICPs, and personas across regions and industries.
• Work closely with content and product marketing teams to keep messaging and creative consistent across all touchpoints.

Inbound Marketing

• Own inbound lead generation strategy (website, SEO, paid search, paid social, content syndication) in collaboration with the Corporate & Content Marketing Manager.
• Optimize landing pages, lead flows, and nurture sequences to maximize conversion rates.
• Ensure content assets effectively support full-funnel journeys (TOFU, MOFU, BOFU).

Outbound Marketing

• Manage outsourced SDRs and appointment-setting vendors to ensure high-quality prospecting and consistent follow-up on MQLs.
• Develop outbound cadences, messaging frameworks, and nurture sequences aligned with key verticals and personas.
• Partner with sales leadership to define lead handoff processes, pipeline SLAs, and closed-loop reporting.

Paid Media

• Plan, launch, and optimize paid programs across Google Ads, LinkedIn, X, and industry-specific media outlets.
• Manage budgets and track key performance metrics (CTR, CPL, CAC, ROI) to continuously improve efficiency.
• Test creative, copy, and targeting to drive stronger engagement and conversion rates.
• Identify, evaluate, and manage content syndication opportunities.

Webinars, Events & Field Marketing

• Plan and execute webinars, virtual events, and conferences that drive engagement and pipeline impact.
• Collaborate with sales and product teams on event strategy, booth experience, follow-up, and post-event nurture workflows.
• Measure event ROI and overall contribution to pipeline.

Partner & Channel Co-Marketing

• Build and run joint demand generation programs with partners and alliances.
• Manage MDF (marketing development funds) and co-marketing deliverables.
• Track partner leads, attribution, and contribution to pipeline growth.

Analytics & Optimization

• Define and report funnel KPIs (MQLs, SQLs, pipeline, CAC, ROI) to leadership on a regular basis.
• Apply a test-and-learn approach across channels, creative, and audiences.
• Use marketing automation and CRM tools to track performance and ensure data accuracy.

Team Leadership & Collaboration

• Manage and mentor a small internal team or agency partners (paid media, SDRs, content syndication, events).
• Collaborate cross-functionally with product marketing, content, and sales teams to ensure campaigns align with business goals.

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing, preferably in SaaS, AI infrastructure, or enterprise technology.
• Proven success driving pipeline through integrated inbound and outbound campaigns.
• Experience managing outsourced SDR or appointment-setting programs.
• Hands-on expertise with Hubspot, SEM Rush (or equivalent), WordPress, and analytics tools.
• Proficiency with paid media platforms (LinkedIn, Google Ads, etc.) and data-driven optimization.
• Excellent analytical skills; able to interpret data, derive insights, and communicate results clearly.
• Strong cross-functional communication and project management abilities.
• At least Upper-Intermediate level of English.

Success Metrics

• Growth in marketing-sourced and influenced pipeline.
• Conversion rate improvement across the funnel (MQL → SQL → Opportunity).
• ROI and efficiency of paid media and outbound campaigns.
• Meeting/appointment volume and quality from SDR programs.
• Event and webinar attendance and pipeline contribution.
• Partner-sourced or co-marketing pipeline growth.

We offer

• People-oriented management without bureaucracy.
• Excellent compensation package.
• Flexible hours.
• 100% remote position.
• 18 working days of annual paid vacation.
• Paid sick leaves.
• Friendly and engaging professional team.
• Learning and development program.
• Accounting and legal support.