Web Analytics

2 недель назад

Львов, Львовская область, Украина GONSER AG Полный рабочий день 80 000 ₴ - 120 000 ₴ в год

Do you combine enthusiasm for e-commerce with analytical thinking and technical affinity? With your experience in analysing digital touchpoints, you will create real added value and continuously develop our web shop.

As
a Web Analytics & Insights Manager,
you will make our customers' behaviour measurable and tangible. Through precise tracking and in-depth analysis, you will provide crucial insights that help us to understand our customers and their needs even better and implement targeted optimisations. You will derive data-based recommendations for action that will significantly advance our digital processes and customer experience.

Your challenge

  • Technical responsibility, support and further development of all web tracking (especially Google Analytics) in cooperation with our web development agency
  • Analysis of user behaviour, marketing measures and customer journeys
  • Planning, implementation and evaluation of A/B tests to optimise performance
  • Developing and creating reports and interactive dashboards for various stakeholders
  • Establishment of analysis and monitoring processes, including KPI alerts
  • Identification of trends and optimisation potential based on competition and market analyses
  • Continuous expansion of the analysis infrastructure and integration of new data sources
  • Co-design and participation in ongoing e-commerce and web shop projects

What is important to us

  • Completed degree in a relevant field such as business informatics, business administration, digital marketing or data science
  • At least 2 years of experience in comparable roles such as business analyst, web analyst or in digital marketing, ideally in the e-commerce environment
  • In-depth experience with common analysis tools (Google Analytics, Power BI, Hotjar), tracking technologies (Google Tag Manager) and A/B testing platforms (e.g. Kameleoon)
  • Strong analytical and conceptual thinking as well as technical affinity
  • Understanding of e-commerce mechanisms and online customer experiences (e.g. conversion funnels, factors influencing purchasing decisions)
  • Good knowledge English (B2+)
  • Strong communication skills and enjoyment of interdisciplinary collaboration

Will be a plus:

  • Basic knowledge of HTML, CSS, JavaScript or SQL
  • Some knowledge of German

We are offering

  • Competitive Salary
  • Great opportunities for professional growth and development
  • Remote OR Hybrid Work:
    Enjoy a flexible work environment.
  • Supportive Team:
    Collaborate with a knowledgeable team, honing your skills and learning from others.
  • Paid vacation and sick leave

About the company

Gonser AG ) has been operating very successfully in the Swiss online trade since 2009 and is currently an international group of companies with over 100 employees.
At GONSER.CH, we offer a wide range of gardening, home and leisure products. Our recipe for success: fair prices, fast shipping and a motivated team that provides our more than 1,000,000 customers with uncomplicated service every day.

Join us to work on exciting projects, enhance your skills, and be a part of a supportive and innovative team

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