User Acquisition Specialist

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Heorhii Kryvohuzenko, Head of User Acquisition at Nibble by Headway Inc, we're looking for a User Acquisition Specialist to join our team of superstars transforming the EdTech industry.

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

• Work at real scale — a multi-million-user app with a serious marketing budget — and help make it better for people around the world.
• Fast growth comes with structured onboarding, mentorship, and regular feedback, plus access to expertise from our team and partners like Meta, TikTok, and Apple.
• Expect broad exposure: campaigns, analytics, funnels, ad creatives, and product — in close collaboration with product, data, and creative teams.
• Bold ideas get tested quickly; A/Bs and rich analytics make impact visible on key metrics and business growth in real time.
• A supportive, friendly team culture where people help each other level up and win together.

• Launch and optimize advertising campaigns (Web & App Install) across multiple platforms.
• Analyze campaign data, track key metrics, and draw insights to improve performance.
• Work with analytics tools (Amplitude, AppsFlyer, Tableau) and learn to use them for decision-making.
• Participate in A/B tests and optimize conversion funnels.
• Partner with the creative team to improve ad assets.
• Propose improvements to campaign-launch processes and the analytics infrastructure.
• Gradually take on more ownership — from supporting the team to running campaigns end-to-end.
• Inform product decisions with marketing insights.

• Have ~1 year of experience in marketing, user acquisition, FMCG, consulting — or you're just starting out and eager to grow fast.
• Know your way around numbers and can use them to make smart decisions.
• Understand the basics of marketing and how paid traffic works.
• Love to research, ask "why?", and figure things out from the ground up.
• Have a willingness to quickly learn new tools (Amplitude, AppsFlyer, Tableau, ad platforms).
• Communicate confidently in English (Intermediate+).
• Share our SELECT values and enjoy working as part of a collaborative, driven team.

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV