SEO Expert

Remote

Ukraine

We are looking for a seasoned specialist with experience in SEO, analytics, or digital marketing, proven success with geo-targeted SEO and data-driven UX optimization projects. You will be involved in the project that provides sky-diving experience around the globe.

Requirements:

• Minimum 10 years of experience in SEO, analytics, or digital marketing
• Proven success with geo-targeted SEO and data-driven UX optimization projects
• Strong knowledge of: Google Analytics 4 (GA4), OneTrust, Google Search Console, Google Tag Manager, SEO tools
• Experience with A/B testing tools (Convert)
• Solid understanding of HTML/CSS basics, schema markup, and CMS platforms
• Excellent analytical, problem-solving, and communication skills
• Ability to translate data insights into clear business recommendations
• Upper Intermediate or higher English level

Responsibilities:

1. Geographical Optimization (GEO)
   
   – Implement and manage geo-targeting strategies to ensure the website appears prominently in search results for relevant locations.
   
   – Configure and maintain Google Business Profiles, maps listings, and local citations.
   
   – Optimize website content and metadata for location-based keywords (e.g., "skydiving near [city]", "tandem jump [region]").
   
   – Develop geo-specific landing pages to target different drop zones, regions, or countries.
   
   – Ensure proper use of hreflang tags, canonical URLs, and structured data for international SEO if applicable.
   
   – Collaborate with marketing to integrate localized campaigns and geo-focused promotions.

2. Analytical Experience Optimization (AEO)
   
   – Analyze website performance using tools such as Google Analytics, Search Console, Hotjar, and SEMrush.
   
   – Track and interpret user behavior, conversion funnels, and traffic sources.
   
   – Conduct A/B testing and heatmap analysis to improve UX, engagement, and conversion rates.
   
   – Provide actionable insights to improve page speed, mobile experience, and navigation.
   
   – Recommend design and content adjustments based on analytical data and user interaction.

3. SEO & Content Strategy Support
   
   – Collaborate with content creators to develop SEO-friendly copy, ensuring consistent keyword targeting and brand voice.
   
   – Stay current with search engine algorithms and best practices for local and international SEO.
   
   – Identify backlinking opportunities and partnerships relevant to the adventure tourism and skydiving industry.

4. Reporting & Continuous Improvement
   
   – Deliver monthly reports on geo-performance, user engagement, and conversion metrics.
   
   – Present insights and recommendations to stakeholders to guide marketing and UX decisions.
   
   – Continuously refine strategies to improve search visibility and customer journey effectiveness.

What we offer:

• Annual paid vacation of 18 working days.
• Extra vacation days for long-lasting cooperation.
• Annual paid sick leave of 10 days.
• Maternity/Paternity leave.
• The opportunity for sabbatical leave.
• Marriage and Parenthood Package.
• Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period.
• Internal education(corporate library, Udemy courses).
• Career development plan.
• English and Spanish classes.
• Paying taxes and managing PE (Private Entrepreneur).
• Technical equipment.
• Internal Referral program.
• Opportunity to take part in company volunteering activities.
• Sombra is a "Friendly to Veterans" award-holder.