Product Marketing Manager

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Kate Zabigailo, Head of Product Marketing at Nibble by Headway Inc, we're looking for a Product Marketing Manager to join our team of superstars transforming the EdTech industry.

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

About the Mobile Growth Team

We drive user monetization, optimize funnel conversions, and explore new audience growth through creative and funnel experiments — owning performance and unit economics end-to-end.

• Want to have a real impact on how the product grows — and see your ideas reflected directly in metrics like monetization, conversion, retention, and ARPU.

• Love working at the intersection of analytics, creativity, and strategy.
  Enjoy testing bold hypotheses, launching A/B experiments, and learning fast.

• Thrive in a growth-driven environment with short cycles, fast feedback, and agile decision-making.

• Value autonomy and ownership — you shape the roadmap, define priorities, and structure how the team works.

• Shape and execute the growth strategy for the Mobile Growth team.

• Build a clear roadmap and prioritize impactful experiments.

• Drive day-to-day team operations and ensure smooth collaboration.

• Lead research initiatives and spot new growth opportunities.

• Accelerate product growth through experiments and data-driven decisions.

• Own key metrics — monetization, conversion, and retention.

• Collaborate closely with UA and Content Marketing teams.

• Manage stakeholder expectations and ensure alignment across functions.

• Foster a strong team culture and streamline processes through automation.

• Set clear expectations and empower each team member to perform at their best.

• Strong analytical mindset: confident with tools like Amplitude or Tableau, understanding event-based analytics, and interpreting key product metrics.

• Experience with A/B testing: from hypothesis building to defining success metrics and validating statistical significance.

• Solid understanding of monetization models.

• Proficiency in Google Sheets/Excel: building dashboards, cohort analysis, and LTV/ARPU calculations.

• Team & process management: building and prioritizing a growth roadmap, maintaining transparency via Notion/Jira/Linear, running data & user insight reviews, and documenting learnings in a knowledge base.

• Growth mindset and curiosity to constantly explore new ideas, tools, and approaches.

• Strong communication & facilitation skills.

• Fast decision-making and readiness to take responsibility.

• Alignment with the values of our team (SELECT).

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested?

Send your CV