middle (junior +) social user acquisition manager (meta, tiktok, snapchat)

1 неделя назад

Дистанційно, Украина 0ccd8047-8a4d-42bf-b459-5bd2af97e389 Полный рабочий день 30 000 ₴ - 60 000 ₴ в год

WHAT YOU'LL DO:

  • Develop and execute UA strategies across Meta / TikTok / Snapchat to hit Effective Spend, CPA, ROAS goals.
  • Work with MMPs (AppsFlyer) and analytics tools (GA, Power BI, Looker Studio) to track performance.
  • Ensure correct tracking setup for all campaigns (pixels, SDK events, URL parameters, postbacks).
  • Analyze cohort performance, monitor key KPIs (CPI, CTR, CPA, CVR, ROAS, ARPU/LTV), and make data-driven decisions.
  • Perform ongoing optimizations: bids, budgets, creatives, audiences, placements, and events.
  • Work closely with the creative team: write briefs, define hypotheses, and analyze creative performance.
  • Cooperate with dev/analytics teams to implement and verify events and attribution.
  • Run systematic A/B tests (creatives, landing pages, events, optimization objectives).
  • Identify growth opportunities: new GEOs, new audiences, formats, funnel approaches.

WHAT WE EXPECT FROM YOU:

  • 1+ years of hands-on performance UA experience for mobile apps.
  • Proven track record running campaigns on at least two of the three: Meta, TikTok, Snapchat.
  • Experience with both app install campaigns and web2app funnels (landing pages, pre-landers, tracking).
  • Strong understanding of performance metrics: CPI, CPA, ROAS, LTV, ARPU, cohorts.
  • Practical experience with MMPs (AppsFlyer) and analytics tools (GA / Power BI / Looker Studio / spreadsheets).
  • Ability to make decisions based on data, not opinions.
  • Understanding of SKAN attribution, Probabilistic attribution, SRNs.
  • English level: Intermediate.

28 BUSINESS DAYS OF PAID OFF.

FLEXIBLE HOURS AND THE POSSIBILITY TO WORK REMOTELY.

MEDICAL INSURANCE AND MENTAL HEALTH CARE.

COMPENSATION FOR COURSES, TRAININGS.

ENGLISH CLASSES AND SPEAKING CLUBS.

INTERNAL LIBRARY, EDUCATIONAL EVENTS.

OUTSTANDING CORPORATE PARTIES, TEAMBUILDINGS.

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