Strategic Data Insights Manager

1 неделя назад


Киев, Киев, Украина beBeeData Полный рабочий день
DS Campaign Analyst Job Description

The role of a DS Campaign Analyst involves analyzing data from marketing campaigns to provide insights that drive strategic decision-making. Key responsibilities include collecting and interpreting marketing data, creating reports and dashboards, collaborating with campaign managers, utilizing statistical analysis and modeling techniques, monitoring industry trends, and providing insights and recommendations to stakeholders.

Key Responsibilities:
  • Collect and analyze marketing data to evaluate campaign performance.
  • Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
  • Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
  • Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
  • Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes.
  • Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
  • Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.
Requirements:
  • Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
  • 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
  • Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
  • Strong understanding of key marketing metrics and performance indicators.
  • Excellent analytical and quantitative skills with attention to detail.
  • Ability to communicate complex data insights in an easy-to-understand manner.
  • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
  • Experience with A/B testing and other testing methodologies is a plus.

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