Google PPC Specialist

We are seeking a highly motivated and results-driven Google PPC Specialist to manage and optimize our paid search campaigns. The ideal candidate will have a strong understanding of Google Ads and a proven track record of driving conversions and maximizing ROI. This role offers an exciting opportunity to contribute to the growth of our business and work with a dynamic marketing team.
Responsibilities:Campaign Management:

• Develop, implement, and manage comprehensive Google Ads campaigns across Search, Display, and other relevant networks.
• Conduct keyword research, ad copywriting, and audience targeting to maximize campaign performance.
• Monitor campaign performance, identify areas for improvement, and implement optimization strategies.
• Manage budgets and bidding strategies to achieve desired ROI targets.
• A/B test ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
• Track and analyze key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS).
• Optimization & Analysis:
  • Perform ongoing campaign optimization, including keyword refinement, bid adjustments, and ad copy updates.
  • Analyze campaign data and provide regular performance reports with actionable insights.
  • Identify trends and opportunities to improve campaign performance and expand reach.
  • Stay up-to-date with the latest Google Ads features, best practices, and industry trends.
• Collaboration & Communication:
  • Collaborate with the marketing team to align PPC campaigns with overall marketing objectives.
  • Communicate effectively with stakeholders regarding campaign performance and updates.
  • Work closely with the creative team to develop compelling ad creatives.
• Research & Strategy:
  • Conduct competitive research to identify opportunities and stay ahead of the competition.
  • Develop and implement strategies to improve Quality Score and reduce cost per click (CPC).
  • Explore and test new Google Ads features and betas.
    
    

Qualifications:

• 3 years of experience managing Google Ads campaigns.
• E-commerce experience. 
• Half conversation tracking.
• Google Ads certification (e.g., Google Search, Display, Shopping, Measurement) is highly preferred.
• Proven track record of driving conversions and maximizing ROI through PPC campaigns.
• Strong understanding of Google Ads platform, including Search, Display, Remarketing, and Shopping campaigns.
• Proficiency in keyword research, ad copywriting, and audience targeting.
• Experience with Google Analytics and other marketing analytics tools.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Ability to work independently and as part of a team.  
• Detail-oriented and organized.
• Ability to work in the Eastern Time zone.

Preferred Qualifications:

• Experience with other paid advertising platforms (e.g., Bing Ads, Facebook Ads).  
• Knowledge of SEO best practices.
• Experience with e-commerce marketing.

About Caliber6:

Hi, welcome to our page. We are constantly on the lookout for various candidates to work with us and our partners. Don't hesitate to apply if you feel like you are a great fit

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