PPC Specialist

Genesis is a full-cycle international product ІТ-company. More than 3000 people in 8 countries create products for 400 million users monthly. We are the most high-loaded company in the country and one of the largest partners of Facebook, Google, Snapchat, and Apple in the CEE region.

Our mission is to transform Ukraine from an outsourcing state into a product state by building the largest product portfolio.

Our team is looking for an ambitious Senior PPC Manager to run large-scale advertising for a futuristic, fast-growing AI web application that has already successfully launched at Tier-1.

You will have the opportunity to lead the Google Ads team and create an effective traffic acquisition strategy from scratch, ensure positive profitability, and develop a system to scale quickly and sustainably to multi-million dollar budgets.

About you:

• At least 4 years of experience as a PPC Specialist with excellent knowledge of Google Ads.
• Experience in dating or adult niches is must.
• Successful experience in running search campaigns, optimizing search traffic.
• Experience in launching and optimizing advertising campaigns for mobile applications (App campaigns).
• Understanding of the levers of influence on marketing metrics: CTR, CPC, CPA.
• English is not lower than Upper-Intermediate.
• Strong analytical skills and ability to make data-driven decisions.

What you will do:

• Launching and optimizing Google Ads campaigns and scaling them to achieve KPIs.
• Searching for growth points and optimizing advertising campaigns, including working with semantics and creating ads.
• Creating analytical reports on the performance of the advertising platform and product.
• Development and implementation of a product promotion strategy on the Google platform.
• Analysis of user behavior patterns from different traffic channels and interaction with the product.
• Generating and testing hypotheses, finding new approaches to traffic optimization.
• Launching and managing mobile app advertising campaigns to drive installs, engagement, and growth.

What we offer:

• Services of a corporate doctor, and after the probationary period — health insurance in Ukraine.
• 20 working days of paid vacation per year, unlimited sick leave.
• All equipment necessary for work.
• Access to top-tier courses, corporate online meetups, lectures, a comprehensive library, and 11 professional internal communities for career development.
• Comfortable offices in Kyiv's Podil district with secure shelters. In the offices, you don't have to worry about the routine: breakfasts, lunches, lots of snacks and fruits, lounges, massages and other benefits of office life are waiting for you

Join us