E-commerce and Digital Expert
6 дней назад
Main responsibilities and tasks:
Digital Marketing:
- Plan and execute data-driven digital marketing campaigns across various channels including PPC advertising (Google Ads), social media advertising (Facebook Ads, Instagram).
- Create targeted assets – banners, landing pages and etc. that align with specific promotional campaigns; ensure they are optimized for conversion through effective use of calls-to-action (CTAs) and persuasive copywriting techniques.
- Craft compelling product descriptions optimized for search engines using relevant keywords related to OTC medications or wellness products while maintaining brand voice consistency.
E-Commerce:
- Develop and implement complex e-commerce strategies aimed at enhancing online visibility converted to sales for OTC and IW products across various platforms.
- Conduct regular audits of product listings to ensure accurate descriptions, and aligned online visualization and listing high-quality images, video content (if applicable), and SEO optimization.
- Collaborate with internal commercial functions and digital team on enhancements that improve user experience based on customer journey mapping.
- Monitor competitor activity in the e-commerce space; analyze their strengths/weaknesses to adjust\improve our strategy.
Analytics & Reporting:
- Set up foundations and leverage advanced analytics tools such as Google Analytics Suite or specialized eCommerce tracking software to monitor campaigns\placements performance metrics including traffic sources, bounce rates per page/product category conversions over time.
- Provide actionable insights based upon analytical reviews monthly/quarterly reports detailing performance against KPIs like ROI from ad spend versus revenue generated through those channels.
Collaboration & Compliance:
- Work closely with cross-functional teams such as regulatory affairs/legal departments ensuring all workflows abide by industry guidelines pertaining specifically towards advertisement claims surrounding medication efficacy/safety
- Maintain up-to-date records/documentation regarding promotional materials produced within prescribed compliance frameworks stipulated by governing bodies overseeing pharmaceutical advertising practices
What we expect from the candidate:
- At least 3 years of experience in digital marketing space
- Expertise in managing PPC campaigns (Google Ads), social media advertising (Facebook, Instagram), and crafting engaging assets such as banners and landing pages optimized for conversion
- Experience with digital marketing platforms (Google Ads, Facebook Ads, Instagram)
- Thrives on creating fresh, innovative solutions in a fast-paced environment
- Focused on understanding and enhancing the online customer experience
- Able to work effectively in cross-functional teams
- Makes decisions based on data
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