Marketing Manager
1 день назад
We're looking for a Marketing Manager who will bring structure, creativity, and measurable growth to our marketing efforts - someone who combines strategic thinking with hands-on execution.
Your MissionYou'll own and evolve Talentuch's marketing engine - from planning campaigns and managing content to driving leads and improving brand awareness across digital channels.
Your role bridges brand, lead generation, and sales enablement.
RESPONSIBILITIESMarketing Strategy & Planning
- Develop and execute a quarterly marketing plan aligned with Talentuch's sales and recruitment goals.
- Research market trends, competitors, and client segments to refine our positioning.
- Define, track, and achieve performance metrics (CPL, LCR, MQL, SQL) for the company and marketing team.
- Build dashboards to monitor marketing ROI and present monthly reports.
Content & Campaigns
- Manage Talentuch's LinkedIn content plan - webinars, thought leadership posts, client success stories, and service updates.
- Oversee email campaigns, newsletters, and lead nurturing flows.
- Collaborate with designers and content creators to produce visuals and marketing materials for the brand and provide sales support.
Webinars & Events
- Coordinate the webinar marketing program for HR leaders and industry professionals.
- Select and invite guest speakers, manage communication, and scheduling.
- Oversee the end-to-end event preparation process - topics, visuals, promotion, and logistics.
- Lead the internal team for content creation, promotion, and post-event distribution.
- Ensure all events support Talentuch's thought leadership and business goals.
Digital Presence & Automation
- Initiate and manage updates on the WIX website, ensuring service pages and pricing reflect current offerings.
- Implement and optimize marketing automation workflows and CRM integrations.
- Monitor domain health, and create and execute an action plan on email deliverability to the subscribers
Team & Process Management
- Coordinate external freelancers (web designer, video creator, content writer).
- Create clear briefs, ensure on-time delivery, and maintain consistent brand tone.
- Foster close alignment between marketing, sales, and recruitment teams.
- 3+ years of experience as a Marketing Manager or similar role (B2B or service-based company preferred).
- Excellent English (B2+) - strong written, spoken, and presentation skills.
- Proven experience with LinkedIn marketing, webinar campaigns (desired, but not obligatory), and content management.
- Ability to set and track key performance metrics.
- Project management skills - able to coordinate multiple activities and stakeholders.
- Storytelling ability - promote recruitment with passion.
- Excel spreadsheets - fluent user.
Nice to have
- Familiarity with WIX, Canva, and LinkedIn Campaign Manager.
- Experience in HR, IT, or the recruitment industry.
- Planning: clear quarterly marketing plan approved and in execution (content calendar, webinar schedule, campaigns).
- Webinars: all 2025 webinars are successfully prepared and executed on time, while 2026 webinars are proactively scheduled and organized with streamlined coordination across speakers, design, and promotion teams.
- Documentation: defined and documented marketing funnel metrics - CPL, LCR, MQL, SQL - with realistic target ranges for Talentuch's services.
- Content: consistent content posting schedule (LinkedIn accounts, website blog, Clutch, press platform) developed with and assigned to an internal SMM Specialist.
- Design: updated website pages (services, pricing, subscription model) in collaboration with the Wix specialist.
- Flexible work schedule with the option for full remote work.
- The freedom to propose and implement innovative ideas that directly impact the business.
- The opportunity to represent the Talentuch brand across all initiatives.
- 20 paid vacation days, 5 paid sick days per year, and national holidays.
- Supportive, feedback-driven work culture.
Join and impact the IT recruitment industry with us
Follow Talentuch HR Community to learn more about what we do:
Please note we conduct video interviews in English and Ukrainian.
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