Senior ASO Specialist

At Promova, we're redefining language education to make it accessible, personal, and effective for today's fast-paced world. Our growing team of over 170 professionals is on a mission to connect people, bridge cultures, and empower lifelong learners —reaching every country except those with aggressive policies (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language. As part of our team, you'll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it's a movement.

We are currently seeking a Senior ASO (Apple Search Optimization) Specialist to join the Promova team.

The mission of this role is to design, test, and optimize ASO strategies that directly drive installs, visibility, and conversion rates, ensuring Promova achieves its ambitious global growth OKRs.

Your Area of Influence:

• Own end-to-end ASO strategy for App Store & Google Play.
• Develop, test, and iterate hypotheses using a data-driven approach.
• Optimize funnel: metadata, creatives, ratings/reviews, in-app events, promotions, CPPs, CSL.
• Conduct keyword research & localization across key markets.
• Run A/B tests and deliver actionable insights.
• Build and manage an in-app event strategy to boost engagement & featuring.
• Communicate with Apple/Google managers to maximize featuring opportunities.
• Track competitors & ASO trends (including AI-driven tools).
• Collaborate with SEO, Product, Design, and UA teams on organic growth strategy.

To Do This, You Will Need:

• 3-4+ years of proven ASO experience with global apps.
• Strong knowledge of App Store Connect & Google Play Console.
• Hands-on experience with ASO tools (AppTweak, Sensor Tower, App Radar, etc.).
• Expertise in keyword research, metadata optimization, and localization.
• Practical experience running and analyzing A/B tests (e.g., SplitMetrics).
• Track record of creating and launching in-app events & seasonal campaigns to boost featuring.
• Proven communication skills with Apple/Google store managers for featuring opportunities.
• Strong analytical and data visualization abilities.
• English: Upper-Intermediate or higher.

Will Be a Plus:

• Understanding of UA/paid campaigns.
• Experience creating effective CPP/CSLs strategy.

We Offer:

• Ownership of the global ASO strategy for a fast-scaling edtech product.
• Direct influence on millions of users worldwide.
• Chance to work on cutting-edge AI-powered growth + featuring strategy with Apple & Google.
• Cross-functional collaboration with a high-performing SEO & Product team.

Corporate benefits:

Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (40 minutes)
• Interview with Marketing Director (1 hour)
• Test task
• Interview with ASO Expert (1.5 hours)

If you're ready to help reimagine language learning for today's world, let's do it together

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