Online Brand Activation Specialist

WHO WE ARE

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.

In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the 'beauty of health' with our iconic brands (La Roche- Posay, Vichy, CeraVe). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.

KEY RESPONSIBILITIES

As an Online Brand Activation Specialist, you will be driving online engagement and e-commerce sales growth through data-driven multi-platform digital marketing strategies.

• Manage full-funnel engagement, from awareness to conversion, via multi-screen campaigns optimized for platform best practices (META, YouTube, Google, ect)
• Expanding media mix with a medical inventory opportunity
• Support e-commerce growth of brands through retail media campaigns and maximize ROAS efficiency
• Leverage 1P/2P data to personalize messaging and reach high-potential customers
• Maintain #1 position in Google Search in Skincare category for own brand websites through SEA+SEO acceleration and enhance discoverability of hero services SPOTSCAN+ and SkinconsultAI
• Update catalogue products relevant to keep A+ content rank and excellence in execution with a tech score
• Analyze data results for campaigns and from own website to optimize user experience and personalize the path to purchase

YOUR FUTURE TEAM

We invite you to join our ambitious digital team, which works closely with our marketing, sales, and medical teams. In our team, we constantly monitor trends, new training practices and strive to implement them.

YOUR BACKGROUND

• Proven experience in digital marketing (META, YouTube, Google Ads, etc.)
• Knowledge of best practices for A+ content creation and optimization, including maintaining a high-tech score is required
• Proven ability to analyze website data and user behavior to identify opportunities for UX improvements and optimize the path to purchase
• Strong analytical skills to interpret campaign data, identify trends, and draw actionable insights to optimize campaign performance and improve ROI
• Experience in managing and optimizing SEO/SEA campaigns to maintain top search engine rankings and drive organic traffic
• Excellent communication and collaboration skills to effectively work with internal teams and external partners
• English Upper-Intermediate

WHAT WE OFFER

Join the leading Beauty Tech Company worldwide with official employment, competitive remuneration, and global profit-sharing opportunities.

• Develop in the place where you can contribute to something bigger and grow beyond your potential Numerous social initiatives of various scales implemented by L'Oréal Ukraine are aimed at solving environmental and social problems, as well as gender inequality in business and science. Since the beginning of the full-scale invasion, the company has been supporting those affected by the hostilities.
• You will get: comprehensive health and life insurance, exclusive discounts at L'Oréal's internal product store and partner beauty salons, technical equipment, and additional vacation during challenging times.
• Embrace a dynamic environment where you have unlimited access to learning platforms and development courses, including local and international trainings, Coursera, LinkedIn Learning, and BUZU.
• Thrive in an international company by realizing your ideas while collaborating with industry experts to elevate your professional expertise.
• Experience a hybrid work schedule, offering the flexibility to work either in the office with shelter (Kyiv, Business Center "Magnett") or remotely.