Head of Employer Brand and Communications

About the Role

We are seeking an executive-level
Head of Employer Brand and Communications
– a visionary Brand Architect – to establish our talent narrative as a competitive advantage across highly regulated global markets. This is a Founding Role with a mandate to build a cutting-edge, authentic, and scalable Employer Brand (EB) function from the ground up.

You will
not just "support recruitment";
you will
define who we are
to the talent market, driving strategic alignment between our commercial brand, our culture, and our talent acquisition objectives in the relentless, high-stakes iGaming sector.

Location:
Fully Remote (with preference for CET/EET time zones)

Key Responsibilities:

Strategic & Cultural Definition

• EVP as a Business Asset:
  Conduct deep-dive cultural audits and competitor analysis to re-engineer and finalize the global Employee Value Proposition (EVP), ensuring it is bold, differentiated, and legally compliant across diverse jurisdictions
• Internal Narrative Ownership:
  Design and lead the executive internal communications strategy for major organizational transformations, ensuring leaders are equipped to deliver clear, consistent, and unifying messages across a distributed workforce
• Brand Synergy:
  Act as the critical bridge between the HR/TA function and the Global Marketing/PR teams to ensure complete consistency between our external commercial voice and our employer identity

Global Activation & Impact

• Channel Disruption:
  Drive innovation in how we tell our story. Move beyond standard career pages to execute high-impact, multi-format campaigns (e.g., executive thought leadership, authentic developer spotlights, culture metrics data storytelling) that target niche talent pools in regulated regions
• Reputation Management at Scale:
  Proactively own and mitigate risks associated with our reputation on various platforms (Glassdoor, technical forums, etc). Establish a robust, legally sound process for response, reporting, and proactive sentiment management – a necessity in the regulated iGaming space
• Ambassador Program Architecture:
  Design and launch a structured, incentivized Global Ambassador Program that empowers key employees (from C-suite to front-line developers) to authentically champion the brand

Governance and Data Leadership

• Metric Ownership:
  Establish a clear suite of EB success KPIs (e.g., quality of hire correlation, reduction in time-to-fill for critical roles, brand funnel conversion rates) and report performance directly to the C-suite, demonstrating tangible ROI
• Compliance Guardian:
  Establish rigid global governance to ensure all employer communication (images, wording, testimonials) strictly adheres to local labor laws, advertising standards, and iGaming regulatory requirements in every operating territory

Ideal Candidate Profile:

• Minimum 8+ years of progressive experience in Employer Branding, Corporate Communications, or Brand Strategy, with at least 3 years in a leadership role defining strategy at a global or multi-national scale
• Prior experience operating within an iGaming company is a significant advantage
• Demonstrated ability to lead without formal authority, influence executive stakeholders, and build a high-performing team/agency network from scratch
• Exceptional ability to synthesize complex HR data (e.g., turnover, engagement scores, recruitment metrics) into simple, emotionally resonant, and business-critical narratives
• C1 level of English Proficiency