middle/senior email marketing specialist

WHAT YOU'LL DO:

• Strategize for Success: Design and implement revenue-boosting strategies for our manual email campaigns, turning ideas into impactful results.
• Automate for Efficiency: Build and refine automated workflows that enhance our customer journey, ensuring a seamless and personalized experience.
• Drive Channel Growth: Develop and execute a strategy to increase the revenue share of the email channel, positioning it as a key driver of business success.
• Engage & Retain: Activate and re-engage our user base with targeted, compelling email content that keeps them connected and loyal to our brand.
• Innovate & Create: Develop new, high-converting email templates that resonate with our audience and align with our marketing goals.
• Own Your Channel: Take full ownership of our direct marketing channels, driving strategy, execution, and optimization with autonomy and confidence.
• Analyze & Optimize: Continuously analyze campaign performance, drawing actionable insights to refine and improve future email marketing efforts.
• Ensure Deliverability: Build a robust email infrastructure that maximizes deliverability, ensuring our messages reach the right inboxes at the right time.
• Revenue Focused: Kickstart revenue generation through strategic email campaigns, with a clear plan to multiply returns and drive sustainable growth.

WHAT WE EXPECT FROM YOU:

• English Proficiency: Upper-intermediate level or higher.
• Industry Experience: 1+ years as a CRM/Retention Manager, specifically within the iGaming niche.
• Customer Lifecycle Expertise: In-depth knowledge of the iGaming customer journey (mandatory) and familiarity with affiliate marketing (a plus).
• Data Analytics: Proficient in analyzing performance and product metrics to drive decision-making.
• A/B Testing: Extensive experience in designing and executing A/B tests to optimize campaign effectiveness.
• Technical & Marketing Skills:
• Manual Campaigns: Strong expertise in planning, executing, and optimizing manual email campaigns.
• Domain Warm-Up: Proven experience in warming up new domains and setting up essential infrastructure for successful email marketing.
• Cold Emailing: Experienced in crafting and executing cold B2C email strategies.
• Email Deliverability: Deep understanding of email deliverability best practices, with a focus on maximizing success rates, particularly with Gmail.
• Automation: Skilled in building automated email campaigns based on CRM events to enhance user engagement.
• User Activation: Expertise in strategies for activating and reactivating users through targeted email initiatives.
• Template Creation: Proficient in crafting email templates using drag-and-drop tools for seamless design and deployment.
• Personal qualities:
• Attention to Detail: A meticulous approach to ensure high-quality, error-free campaigns.
• Data-Driven: Strong analytical mindset, balanced with practical common sense.
• Startup Mentality: Ability to thrive in a fast-paced, dynamic environment, with a proactive and adaptable approach.
• Interpersonal Skills: Excellent communication and collaboration abilities, fostering positive relationships within the team.
• Project Execution: Reliable in delivering projects efficiently and on time, with strong organizational skills.
• Enthusiasm & Drive: A passionate self-starter with the motivation to achieve and exceed goals.
• Systematic Thinking: Ability to think in a structured, logical manner, ensuring all aspects of campaigns are covered.
• Initiative & Flexibility: Eager to take the lead on projects and adapt to changing circumstances.

28 BUSINESS DAYS OF PAID OFF.

FLEXIBLE HOURS AND THE POSSIBILITY TO WORK REMOTELY.

MEDICAL INSURANCE AND MENTAL HEALTH CARE.

COMPENSATION FOR COURSES, TRAININGS.

ENGLISH CLASSES AND SPEAKING CLUBS.

INTERNAL LIBRARY, EDUCATIONAL EVENTS.

OUTSTANDING CORPORATE PARTIES, TEAMBUILDINGS.