Product Marketing Manager

Rozmova is a mental health platform that makes therapy more accessible, affordable, and effective.
We are the #1 mental health platform in Ukraine, rapidly expanding across other European markets. Our mission is to break down barriers to therapy and build the mental health product of the future.

We are a tech-driven team that knows how to leverage cutting-edge technologies, with a clear vision of making psychotherapy accessible to more people — all while preserving the highest ethical standards of the therapeutic process.

Our culture is built on honesty, care, and innovation.

Rozmova in numbers:

• We've supported over 200,000 therapy sessions
• Our network includes more than 1000 trusted, verified psychotherapists
• We're proud of our careful selection process — only 4% of applicants become a psychotherapist at Clearly, ensuring the highest quality of care for our clients.

We are looking for a Product Marketing Manager with proven experience in launching web funnels from scratch, driving user acquisition, optimizing acquisition funnels, and successfully entering international markets.

In this role, you will work closely with the Head of Performance, who is responsible for the overall strategy. Your primary focus will be on shaping and executing operational tasks and growth-driven initiatives.

• Increase conversion to paid users;
• Expand target audience segments in collaboration with the Creative team and User Acquisition Managers;
• Test new products and build clear, sustainable unit economics.

This role comes with ambitious challenges, so we're looking for someone who is proactive, takes ownership of results, and shows strong initiative. We expect our candidates to be assertive, able to structure their thoughts clearly, and communicate their ideas effectively.

• Develop and execute strategies to reduce user acquisition costs and identify new acquisition channels;
• Optimize product functionality to improve unit economics;
• Support expansion into new markets by adapting strategies to regional specifics and user needs;
• Generate and validate hypotheses to optimize acquisition funnels and monetization strategies, with a focus on reducing CAC;
• Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency;
• Conduct market research and competitive analysis to identify product improvement opportunities and drive growth;
• Collaborate closely with cross-functional teams, including AI, Marketing, and Engineering, to ensure smooth delivery of new features and updates;
• Monitor key performance indicators (KPIs) and platform metrics to ensure alignment with growth goals;
• Participate in strategic planning, working with stakeholders and translating business objectives into clear, actionable plans.

• 5+ years of experience in product marketing;
• Hands-on experience testing new funnels and products;
• Ownership of the full funnel development lifecycle — from ideation, research, and design to implementation and analysis;
• Proven expertise in user research with a strong understanding of UX and CRO principles;
• Experience working closely with User Acquisition Managers and Creative Marketers;
• Experience building funnels using third-party tools and/or custom solutions;
• Demonstrated experience with web-to-web funnels;
• Practical experience running A/B tests, analyzing data, and working with analytics tools (e.g. Mixpanel, Tableau, Amplitude);
• Strong analytical mindset with the ability to make data-driven decisions;
• Experience managing product roadmaps and translating them into clear tasks for technical teams;
• Excellent project management, communication, and strategic planning skills;
• English proficiency at B2 level or higher.

• Experience working with mental health platforms or health-tech products;
• Proven experience launching products into international markets and adapting them to new regions.

• An opportunity to work on a health tech product that improves people's mental well-being worldwide;
• Flexible schedule and full remote work — no strict location requirements;
• A team of passionate professionals who love what they do and foster an open, supportive atmosphere where every idea is heard and creativity is encouraged;
• Fully remote work with an option to visit our cozy office in Kyiv;
• Competitive compensation, based on your qualifications and experience;
• Paid time off — 33 days per year (including public holidays);
• Paid sick leave — 10 working days per year;
• Budget for learning and development;
• Paid mental health leave (5 working days per year).