Senior Google Ads Specialist

Who Are We?

Welcome to Welltech—where health meets innovation As a global leader in Health & Fitness industry, we've crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are looking for an experienced and analytical Senior Google Ads Specialist to join our team. You will build and manage highly impactful Google Ads acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a $1M budget and have a meaningful impact on the performance of the company.

Key Responsibilities:

• Manage multi-million $ SEM budgets optimizing towards long term scale and profitability

• Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals

• Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth

• Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively

• Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements

• Recommend creative and landing page strategies and consult on creative and landing page optimizations

• Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders

• Conduct regular competitive research and analysis to identify performance growth points

• Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI

• Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance

The ideal profile:

• 4 years of experience in Google Ads campaign management and optimization, including Google Display and Demand Gen, is a plus to have experience in Meta

• Experience managing budgets of at least five digits per month

• Autonomy and a strong ability to proactively generate impactful solutions

• Strong focus on performance and delivering results

• Experience in managing multiple projects simultaneously, with the ability to prioritize tasks, meet deadlines

• Proficiency in English - B2 or higher level

• Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams

• Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytics and data visualization tools such as Tableau and Clarisights

• Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

• Experience with other media buying solutions such as DSPs, paid social and native ads platforms or Apple Search Ads would be highly beneficial

• A strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plans

• Track record of successful change and project management

• Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance

• Passion for learning and self-improvement

First Quarter Expectations:

• The specialist has understood all the metrics and knows our processes and reports

• The specialist independently manages the project, adheres to best practices, achieves the target ROI, and knows how to scale and cut volumes when necessary

• The specialist leads an additional Area of Responsibility, suggests ideas and improvements, knows how to analyze competitors, and makes data-driven decisions

Candidate journey

? Recruiter call --> ? Skills assessment--> ? Meet the Leadership team

Why You'll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you'll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We're all about achieving meaningful outcomes. It's not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that's creating a healthier, happier world. Together, we make well-being a reality